Company Announces End Of 3rd Gen Group’s Contracts, Leaving Fans With Mixed Emotions
It was recently announced that A.C.E‘s contracts with their agency would not be renewed.
On March 20, Beat Interactive‘s CEO announced that, after deliberation, the group and it had decided not to extend their exclusive contracts. The letter, posted on A.C.E’s social media account, spoke of mutual respect and the relationship between the group and the company.
[전체 공지]
안녕하세요, 비트인터렉티브입니다.
에이스(A.C.E) 전속 계약 종료 안내드립니다.그동안 아낌없는 사랑을 보내주신 팬 여러분께 진심으로 감사드립니다.
• 국내 및 일본 팬클럽, 버블 등 관련 서비스에 대한 자세한 내용은 추후 안내드릴 예정입니다.감사합니다. pic.twitter.com/8DwIx0LRlU
— A.C.E (@official_ACE7) March 21, 2025
A.C.E debuted in 2017, making them in their 8th year of activities, a usual time for changes in contracts for many idols. However, one difference between many contract expirations and A.C.E’s is the usage of their name.
More often than not, groups that decide to leave their company are not able to use their original name, like in the case of HIGHLIGHT.
Beat Interactive allowing the group to use their name and related content without any conditions is outside of the norm, something many fans commented on.
letting them keep their name is the bare minimum and just because other companies are shittier we aren't gonna be thanking you for that 💀 https://t.co/EVrqUbepI4
— i s a (@kbk_0813) March 21, 2025
thank you for letting them keep the name 💕 https://t.co/3AjctYYrIj
— 코지 (@cozyhunie) March 21, 2025
I’m so sad. ACE has been incredibly underrated during their years and deserve all the love. But also; letting ACE keep the name and use it without conditions?😭😭😭😭 THIS IS SO BEAUTIFUL. Thank you for taking of ACE these years https://t.co/w9PtM6RKN0 pic.twitter.com/ka1ITFN2cz
— •Rikki•✨SAW ATZ CPH 2025✨ • KHJ• (@rikkitiatiny) March 21, 2025
On the other hand, many fans expressed discontent, citing the group’s alleged mismanagement under the company. Some called out the company for “using” and “abandoning” A.C.E ahead of the debut of NEWBEAT, without placing blame on the new group.
so you refused to give a full album and a decent budget to the group that built this company all the way to the end- you just treated them like cash cows with tours and single comebacks and used that money on a new group instead fuck you beat😃 https://t.co/PNq8tyAoV1
— Angel ⁵ 🐣 Hatchling (@tomoovehk) March 21, 2025
Keep in mind A.C.E has been with this company for 8 YEARS & never released a FULL ALBUM yet they are now debuting a new group with a FULL album
I’m sorry but that’s just plain FCKED UP 💀 https://t.co/oXV8KQ2elT
— Hope ♡ BK’s girl ⁷ 🇲🇽 (@bangtan_aceLA) March 21, 2025
thanks for fucking nothing beat… a.c.e have given you everything for the past 9 years and you constantly mistreated them… and now that you have a new group to manage you’re dropping them?? I’m glad a.c.e is finally escaping and moving to a better company https://t.co/Mh7464XNCY
— sarah (@blingblingkjh90) March 21, 2025
Fans have been reassured by the members that the group is not disbanding, while no further information about A.C.E moving to another company has been officially shared.
