Popular Art Director Absolutely Disgusted With HYBE’s Internal Documents
Art director and CEO of Bitnaneun Studio Park Si Young garnered much attention for his Instagram story calling out HYBE.
“Wow…I checked the news for the first time in a while and saw something so dirty.
I’ve worked for over twenty years for a large PR agency’s marketing team, but this is the first time I’ve seen such a low-quality and incompetent document.
To have a new employee who just joined the company reporting something anyone can see is dirty, in the group chat? Trend reports are usually used to evaluate how to deal with changes and see the current public needs.
These incompetent, irresponsible, and horrible people are the boss who uses minors as resources and as consumers…
Executives who have lost their egos are entangled with people with inflated egos. And it’s the same as trying to hide them by entrusting in Red guards. Wow, so dirty!
— Park Siyoung
Previously, Park showed support for NewJeans and Min Hee Jin in an Instagram story back in May.
“I hope Min Hee Jin and everyone at ADOR can escape HYBE! I don’t care about who was wrong, but we know very well that there is no money, respect, or opportunity for management to see a company as a tool for their pride fights.
While individuals can be emotional, companies need to focus on profit. My HYBE stocks are already down the drain, and if clinging to viral marketing is considered management, then I’m Lee Kun Hee. I hope they escape soon! And their choreography is crazy!”
— Park Siyoung
Previously, controversy started after the report was revealed during the National Assembly’s state audit on October 24.
National Assembly member Min Hyung Bae obtained and revealed the said document: a “weekly music industry report” featuring crude and low-quality online community reactions about K-Pop idols from other entertainment agencies, said to have been collected by HYBE employees.
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