Korean beauty store, Etude House, recently opened their largest flagship store in the world in Singapore. Standing on 2,300 square meters of space, it is bigger than their flagship store in Myeongdong, Seoul.
The flagship store in Singapore boasts a makeover studio, as well as the latest products from Etude House. In addition, to add to the princess vibe of the store, photo booths, pink capsule machines and even a life-styled pumpkin carriage were also on display for customers to take pictures in. According to Etude House, the designers of the store wanted to make customers feel like princesses the minute they stepped inside. Posters of brand ambassadors, f(x), were also seen around the shop.
In addition, K-beauty celebrity makeup artist, Pony, was also there to give a makeup demonstration to budding K-beauty enthusiasts.
Since its foray into Singapore in 2009, 15 stores have been opened around the country. Etude House also has stores around Asia, such as Hong Kong, Japan, Malaysia, Vietnam, Taiwan and Myanmar, amongst others, showing their strong foothold in the beauty industry. The popularity of the K-beauty brand can also been illustrated in how queues formed outside the flagship store on its opening day.
Are you impressed with the layout of the world largest Etude House store?
Sources: Today Online, Etude House Singapore’s Facebook page, Etude House website
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