HYBE Staff Exposes LE SSERAFIM Eunchae's Alleged Mistreatment Sparking New Backlash

LE SSERAFIM‘s Eunchae is facing backlash for her treatment of staff.

On September 1, a post titled “Did You See LE SSERAFIM Hong Eunchae Staff’s Instagram?” went viral. The post has since been viewed over a whopping 220K times.

In the post, the author includes a photo that was uploaded by a staff member of the idol.

pannapp_2024-09-01_17_27_11 — *Nate Pann*

In the photo, the staff reveals that Eunchae had autographed and slapped a LE SSERAFIM sticker on the staff member’s tumbler while they weren’t looking.

Yes… My Stanley was conquered when I wasn’t looking… ^^ I’m so happy Eunchae.

— HYBE staff

Netizens reacted to the post, with many criticizing Eunchae for not respecting the staff member’s property. Others felt the idol’s behavior was very problematic.

“Oh, so Eunchae didn’t gift the staff member an autographed tumbler but instead just slapped on her marketing sticker and signed the staff member’s property.”
“People may think differently, but regardless of the fact that it is Hong Eunchae, I would be pretty annoyed if anyone touches my stuff when I’m not looking.”
“She must think she’s someone special ㅠㅠ, How dare you do that on a Stanley, who do you think you are? I’d be pissed AF if someone slapped on a sticker of themselves and signed my stuff.”
“They can take the sticker off, but what are they going to do about the autograph?”
” Wow, I remember LE SSERAFIM’s ajussi fans were so upset about NewJeans and aespa putting stickers on HYBE’s elevator…”
“She’s so full of herself, she thought the staff would love it if she did that. Staff members aren’t fans. Do you think when Eunchae asks the staff if she did anything wrong, the staff member would be able to say so? She keeps acting this way because no one can tell her she’s wrong.”
“Seeing how she put her sticker on someone else’s Macbook, I know she didn’t have permission to do so. It’s hard to take stickers off Macbooks… Why do you create controversies for yourself?”