Luxury Brand YSL Beauty Accused Of Disrespecting TWICE's Sana

TWICE‘s Sana is currently an ambassador for YSL Beauty. It is the beauty line under the luxury house of Saint Laurent.

230325-fashionsnap-twitter-update-sana-is-appointed-as-the-v0-tccxxm041upa1 — | *YSL*

Recently, the star attended a brand event in Japan. She wore an angelic white dress, showing off her beautiful smile and figure for the camera. YSL Beauty then uploaded the photos from the event to their Instagram page.

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A post shared by YSL Beauty Official (@yslbeauty)

As per their usual social media protocol, YSL Beauty began responding to comments on their page. Fans discovered that they had replied to a hater’s comment. The comment maliciously called Sana a copy of BLACKPINK‘s Rosé. The brand replied with a heart and sparkle emoji.

GSV7H4aXcAAzJyh — | *@nalbarabara_bws/X*

Naturally, fans were outraged. They left comments on the post, calling out the brand.

Fans have also begun trending #YSL_ApologizeToSana on X after the incident, claiming that the brand had disrespected one of its most beloved ambassadors.

We’re not acceptable for this action from @yslbeauty she had PR for this brand long time and she is ambassador at Japan. Just how unprofessional you are, this is disrespectful towards Sana. @JYPETWICE PLS TAKE ACTION AND PROTECT YOUR ARTIST!#YSLApologizeToSana pic.twitter.com/JF344QvDCV

— ❤️나는 트와이스를 영원히 사랑해❤️ (@Brandy92993870) July 13, 2024