Fans Are Divided On The Future Of KISS OF LIFE’s Activities

On December 20, DoD announced that singer and creative director Lee Hae In had signed an exclusive contract with them.

We signed an exclusive contract with Lee Hae In, who is loved for her diverse talents and charms. We will give our full support so she can express her infinite talent in different fields.

It was also reported that she will take on the director role for a new project at DoD.

She first appeared on the Mnet survival program Produce 101 in 2016 and although eliminated, she later debuted as a member of I.B.I. She then took on the director role and worked with KISS OF Life, and proved her talent and skills.

However, netizen’s reactions were divided on the news as some were worried about the group…

• “No…what do you mean she won’t work with KIOF anymore…”
• “I guess she won’t be working with them now…”
• “The new agency she’s moving to isn’t that great…”
• “KIOF’s agency neglected Lee Hae In. When she asked for ‘IGLOO’ to be the title track, they said, ‘Is it because it’s your producer friend’s song?’ and ended up pushing out ‘Get Loud.’

…while others felt there was no need to be.

“They’re over” “they’re in trouble” as if kiof haven’t been contributing a lot to the creative direction and production that got them here. Like this is kiss of life we’re talking abt…relax

— Snoopadoop (@Snoopadoopy) December 20, 2024

Meanwhile, she is also working as a creative director on the JTBC program, Project 7.