Fans Upset After SM Leaves Out Jonghyun’s Birthday On Official Content
It appears that SM Entertainment has left out Jonghyun‘s birthday on SHINee‘s season’s greeting and official schedule for the new year and fans are not happy about it.
Back in November when SMTOWN began receiving pre-orders for their season’s greetings 2019 package, fans were deeply upset about the fact that they left out Jonghyun’s name in SHINee’s season’s greeting.
Fans Deeply Upset After SM Excludes Jonghyun’s Name From Official SHINee Merchandise
This time, fans are even more upset after his name was left out on SHINee’s official schedule as well. While the other members’ birthdays were indicated on the official schedule…
Jonghyun’s birthday, which is on April 8, was left out.
While some have been more understanding of the absence on the season’s greetings due to legal matters, many fans were extremely upset at SM Entertainment for excluding him even on the calendar, taking it as a sign of complete disrespect.
i am beyond angry, i don’t even have any words anymore. SM will continue to ignore jonghyun all they want. no birthday. no congrats on the awards but whatever. shawols have shown him more love than SM ever have and will.
— mads ✧ (@taeminmars) January 8, 2019
The shinee acc did post on his birthday last year, they just can't use his name/image on products, since they did that video for him I thought they would still post his achievements and bday but they are proving me wrong -.- at this point I demand a better explanation
— BlingBlingMatokis (@whostheking_bap) January 8, 2019
They're trying to gradually erase his existence from SM and SHINee. But they don't realize that he's alive in every single fan he touched. I stopped caring about SM's involvement, or lack thereof, months ago. We keep Jonghyun's memory alive and celebrate his life. 💎 pic.twitter.com/cvt9UdOQYK
— LUDAKR1STA, no. HELL no. (@LUDAKR1STA) January 9, 2019
It's different with products, but THIS? It's like not acknowledging him
— BlingBlingMatokis (@whostheking_bap) January 8, 2019
Meanwhile, many fans have been asking the agency to add Jonghyun’s birthday to the calendar as they will continue to celebrate the day for years to come.
Special request to @SHINee
We love #Jonghyun a lot and we know that he will always be part of #shinee and #shawol, please consider adding his birthday to the official @SHINee calendar to celebrate it always. ¡Please remember #Jonghyun forever!
Thanks 💕— 🍊 (@blinkingame_90) January 9, 2019
his birthday its a small thing that would help make our fandom feel like he is appreciated and loved still. #SHINee is 5 members always even if we cant see him he us in #SHINeeWorld heart and with his members always . We wont let you ignore him. 💎💎💎💎💎5 not 4
— Jonghyun's Diamond Shield💎 (@ozzigrl) January 9, 2019
Please add #Jonghyun's birthday to the official calendar @SHINee. 💔 He's still a member and we will of course be celebrating his birthday this year and for many years to come!https://t.co/3bONKlDGZO pic.twitter.com/MBVdFLEu1W
— 💎 SHINee USA 💎 (@SHINeeUSAForums) January 8, 2019
