FIFTY FIFTY Continues To Take Over The K-Pop Industry With NYC Billboard Appearance & Spotify Record For 4th Gen Artists

Small-label rookie girl group FIFTY FIFTY has been taking the K-Pop world by storm recently with all that they’ve accomplished despite being from a tiny company. With their song “Cupid”, they were able to enter the Billboard Top 100 chart in the U.S. and the U.K. official charts in record time (about 4 months after their debut), surpassing even the most popular girl groups in the industry right now!

And their momentum doesn’t seem to be slowing down anytime soon. Thanks to support from YouTube headquarters itself, FIFTY FIFTY is now appearing on billboard advertisements in both New York City’s Time Square and Los Angeles, which is huge for a group of their size and rookie status!

#FiftyFifty Cupid in NYC Times Square! #Cupid pic.twitter.com/RhiPHQ2Yo5

— duguya (@SecretJihyoist) April 7, 2023

Their videos appear every 12 minutes on their respective billboards in Times Square as well as two other locations in New York, and will run from April 7 until April 13.

FIFTY FIFTY’s ad in Los Angeles | *The Qoo*

Thankfully, their international popularity seems to them becoming more successful in South Korea as well, as they should be — their songs are total bops!

On a forum post discussing FIFTY FIFTY’s appearance on billboards in the U.S., fans are expressing their happiness and excitement for the rookie girl group’s achievement.

And recently, they even made a new record for fourth generation K-Pop groups on Spotify! “Cupid (Twin Version)” now has the highest daily stream numbers on the Spotify Top Songs Global chart, surpassing even the massively successful NewJeans songs “Ditto” and “Cupid”.