(G)I-DLE’s Minnie To Release First-Ever Video Collection For DIVE Studios’ Mindset
(G)I-DLE‘s Minnie is soon to release her Mindset collection.
If you’re unfamiliar with Mindset, it is a health and wellness app part of DIVE Studios, founded by Korean American solo artist and entrepreneur Eric Nam and his brothers Eddie and Brian Nam. It was launched just last year and has already grown exponentially. The brothers created this passionate project with hopes of ending the social stigma of mental health conversations, especially in BIPOC communities, and instead “enable meaningful conversations around mental health.”
How do we provide more of this valuable content to Gen Z and young millennial audiences? We decided that there wasn’t really the right kind of platform out there for this type of storytelling, so we decided to develop our own mobile platform to uniquely share these stories in an audio format.
— Brian Nam
View this post on Instagram
Mindset has since grown into a diverse space filled with more than just audio collections of successful artists. It includes personal stories, meditations, daily encouraging quotes, and more.
I think it’s time to acknowledge that as a public figure, as a celebrity, as a singer, however, you see me — I have the opportunity to impact a lot of people. People who want to feel understood, who want to be uplifted, need and deserve to be inspired. And that’s my goal for MINDSET.
— Eric Nam via his MINDSET collection, Episode 6
View this post on Instagram
Eric Nam, Jae Park (also known as eaJ), KARD‘s BM, The Rose‘s Woosung, Epik High‘s Tablo, and Ladies’ Code‘s Ashley Choi are just a few examples of names in K-Pop that have existing Mindset collections.
View this post on Instagram
Other artists include Summer Walker, Armaan Malik, slowthai, keshi, Stephanie Poetri, and Aminé. That’s not even all.
View this post on Instagram
Still, Minnie will be the first-ever artist to release a video collection for Mindset. It has been an app focused purely on the audio experience until now.
Mark your calendars – MINNIE of (G)I-DLE is joining the Mindset app on March 31st PT for our first-ever video collection featuring MINNIE’s stories. Tag someone that needs to know about this.@G_I_DLE #MINNIE_Mindset #MINNIE #GIDLE #NEVERLAND pic.twitter.com/DPGxAC8niJ
— Mindset by DIVE Studios (@mindset_dive) March 25, 2022
The first two episodes of Minnie’s Mindset collection will release on Thursday, March 31 at 6 pm PT. The rest will be released weekly.
We are so excited for MINNIE to share her Collection of intimate stories with her fans and the Mindset community. MINNIE worked incredibly hard on this for you all, so we hope you will tune into our FIRST video collection.@G_I_DLE #MINNIE_Mindset #MINNIE #GIDLE #NEVERLAND pic.twitter.com/On7GQdTWcp
— Mindset by DIVE Studios (@mindset_dive) March 23, 2022
Both Minnie’s Mindset trailer and collection will premiere at 6 pm PT.
Mindset is available for both iOS and Android. The app itself is free and includes lots of free content, but you can get an all-access subscription for $11 USD a year (about $1 USD per month).
