HYBE Accused Of Jealousy Towards SM Entertainment After Multiple Articles About “20th Anniversary” Celebrations Come Out 

A recent wave of media coverage about HYBE’s upcoming anniversary has caught the attention of netizens, sparking heated debates online. The company is reportedly preparing to celebrate its 20th year since its founding, and articles pointing out this milestone have been circulating widely.

HYBE, known as the parent company of several successful labels, was officially established in 2021 following the rebranding of Big Hit Entertainment. This rebranding marked its transformation into an “entertainment lifestyle platform company.” During this restructuring, Big Hit Entertainment’s recording and artist management branch became Big Hit Music, which now operates as an independent label under HYBE’s Labels division.

While HYBE itself is relatively new, its origins trace back to Big Hit Entertainment, which was founded in February 2005. This makes the upcoming anniversary a significant marker in the company’s history. However, some netizens believe the sudden flood of articles about the milestone may be linked to SM Entertainment’s recent anniversary celebrations, which have garnered significant attention.

SM Entertainment recently celebrated its 30th anniversary and announced a series of large-scale concerts in major cities like Seoul, Los Angeles, and London, featuring the majority of artists under the company. The timing of HYBE’s promotional push for its 20th anniversary has led to accusations that it may be attempting to compete with SM’s milestone in the public eye.

Online, many netizens have expressed their skepticism and criticism.

• “How jealous must they be of SM’s 30th anniversary? LOL”
• “Pretending they have history, LOL.”
• “The inferiority complex is real, LOL.”
• “Other companies must be crying from jealousy, LOL. Is spreading fake PR all they can do?”
• “Is their company’s identity just one big inferiority complex?”