HYBE’s Recent Announcement About Its Artists Sparks Fury Because Of NewJeans

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

HYBE operates under a multi-label system. This means that the company acts as an umbrella company with many sub-agencies that work independently to manage their artists’ creation and promotion of music. The various subsidiaries under HYBE include BIGHIT MUSIC, ADOR, Pledis Entertainment, and many more.

Yet, a recent HYBE announcement about centralizing a system has sparked anger among fans of NewJeans.

On September 23, the social media of all artists under HYBE had a new announcement on Weverse. It was a link sharing that there would now be a unified portal for netizens to report the “violation of artists’ rights.”

[공지] 하이브 아티스트 권익 침해 통합 신고 사이트 오픈 (+ENG)https://t.co/1YKkWKwV7C

— BTS_official (@bts_bighit) September 23, 2024

[NOTICE]
하이브 아티스트 권익 침해 통합 신고 사이트 오픈 (+ENG)

📍 https://t.co/8fKMnNOWWj#LE_SSERAFIM #르세라핌

— LE SSERAFIM (@le_sserafim) September 23, 2024

[NOTICE] 하이브 아티스트 권익 침해 통합 신고 사이트 오픈 (+ENG)https://t.co/IOReN7KgCC

— 세븐틴(SEVENTEEN) (@pledis_17) September 23, 2024

[공지] 하이브 아티스트 권익 침해 통합 신고 사이트 오픈 (+ENG)https://t.co/nhdjyAe2vq

— fromis_9 [프로미스나인] (@realfromis_9) September 23, 2024

Yet, while many fandoms welcomed the hopefully more streamlined way to send concerns to HYBE about the artists’ safety being violated, netizens were “furious” when the same post was shared to the ADOR X account in relation to NewJeans.

[NOTICE] 하이브 아티스트 권익 침해 통합 신고 사이트 오픈 (+ENG)https://t.co/UEVB6hLnaH

— ADOR (@alldoorsoneroom) September 23, 2024

The content of the post was the same, with the Weverse announcement sharing details of the new platform and how it would be different to the previous system, along with how it intends to be used by the company.

When the post was shared, netizens hit back at the announcement, particularly due to the ongoing feud with HYBE and former ADOR CEO Min Hee Jin, which has also seen the members of NewJeans get involved. Many explained how the company that has been “trying to ruin their reputation” are now the ones in charge of “protecting” NewJeans.

🤡 pic.twitter.com/keEEmKXVrM

— NewJeans Loops 🐇 (@newjeans_loop) September 23, 2024

Take action against Hybe and dispatch who leaked the medical records and video of NewJeans members.

— Cherry🍒 (@breadluvpham) September 23, 2024

HYBE is combining all of ADOR’s resources that protect NewJeans into the hands of the same people that have been trying to ruin their reputation all year long… https://t.co/ePT3MT1siB pic.twitter.com/1hICfi4wgw

— nil 𝜗𝜚 (@newjiram) September 23, 2024

WTF ?!? hybe took down ador's initial separate online portal (protect@ador.world) for fans report and instead have now included them under protect.hybecorp.. pic.twitter.com/Tr9SEwZFmB

— ☘︎ (@nwjnsbts) September 23, 2024

??? https://t.co/E9ClPQnh5M pic.twitter.com/4vpcHDED9x

— nala. (@scenicMINJI) September 23, 2024

doing all this when you were the same ones to leak your artists' videos when they were minors and medical records to humiliate them? i guess you'll have to report yourself hybe. #NEWJEANS_STICK_TOGETHER #NEWJEANS_NEVER_DIE https://t.co/vqhu245SZc

— luna ୨ৎ (@luenacore) September 23, 2024

WTF is this? @alldoorsoneroom?!
Oh how about you report yourselves. 🙄

NO ONE CAN SEPARATE THEM#NEWJEANS_NEVER_DIE #NEWJEANS_STICK_TOGETHER pic.twitter.com/2irumR6FCc

— Ginger Bustamante (@Geri911) September 23, 2024

While ADOR is under new leadership following Min Hee Jin’s removal, the relationship between the company and NewJeans has been strained, and you can read Hanni‘s comments about it below.

NewJeans’ Hanni Personally Addresses Their Discord With HYBE In Now-Deleted Broadcast