HYBE’s CEO Blasted For His Latest Comments On NewJeans

Netizens showed major distrust.

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

On November 5, HYBE’s CEO Lee Jae Sang addressed the internal conflict with former ADOR CEO Min Hee Jin and the company’s plans for NewJeans.

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Lee Jae Sang

During the Q3 Earnings Conference Call, Lee stated that HYBE plans to “quietly carry out business by focusing on more fundamental values” regarding NewJeans. He added that the company fully intends to offer its best support to ensure NewJeans’ growth.

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NewJeans | News1

Lee Jae Sang highlighted the career milestones NewJeans achieved this year, including their Tokyo Dome concert and back-to-back million-seller albums. He also pointed out the group’s sustained popularity despite the lack of significant activities in the third quarter.

NewJeas had no major activities as album releases or performances in the third quarter but continued to enjoy steady popularity in music charts and commercials.

— Lee Jae Sang

Though Lee’s comments were in a positive light, netizens didn’t buy any of it, pointing out how HYBE’s attitude toward NewJeans has been the opposite in practice.

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| theqoo
  • “If you’re going to do your best for NewJeans, let them go.”
  • “Trying to steal money again.”
  • “Aren’t you trying to debuff NewJeans to push other teams within HYBE?”
  • “Are you going to work hard on your main business of private property hoarding and reverse viral marketing? And continue plagiarizing in the name of reference?”
  • “Are you f*cking crazy? Garbage-spewing b*stards.”
  • “Barking like a dog while not letting them release the new album.”
Source: Yonhap and Theqoo

HYBE vs. ADOR CEO Min Hee Jin

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