New Netflix Trailer For HYBE's KATSEYE Receives Major Backlash For BTS Mention

Netizens have raised anger after part of Netflix‘s new trailer for HYBE‘s girl group KATSEYE was seen as disrespecting BTS.

FVSc9KMUEAAu5dD — The members of BTS | *@bts_bighit/Twitter*

GUEX6c9XAAAfLgI — The members of KATSEYE | *@katseyeworld/X*

On August 5, Netflix posted the trailer for the series Watch Pop Star Academy: KATSEYE, which followed the creation of KATSEYE in collaboration with HYBE and Geffen to make a global girl group.

Yet, one clip has sparked backlash. During the trailer, they spoke of BTS and HYBE.

The people that created BTS have this vision to take the K out of K-Pop and make it global.

— Staff member during the trailer

When the clip was posted…

Eyekons, are you ready? Pop Star Academy: KATSEYE arrives August 21 ✨ pic.twitter.com/MpzvDPSGrf

— Netflix (@netflix) August 5, 2024

Netizens particularly saw the scene regarding HYBE and BTS, and took offense to it.

ARMYs explained that HYBE didn’t “create” BTS but that the members built the group themselves with hard work. They also added that comments about taking the “K” out of K-Pop and making it global seemingly undermine the impact BTS has had worldwide with their own popularity and increasing eyes on the genre of K-Pop.

Here's a picture of "The people that created BTS" who already made kpop global (along with the k) so next time be more professional. https://t.co/Vt65U2yuSU pic.twitter.com/v0jGvAJBtN

— naz (@thvsnaz) August 6, 2024

"The people who created bts have the vision to take the k out of kpop and make it global" As if BTS isn't the reason why kpop is known outside Korea. https://t.co/ZswZfbCY8B

— yun_7 🥢 (@polar_nighttt) August 6, 2024

“the people that created bts” and it’s kim namjoon bfr https://t.co/yNZIF5f4VM pic.twitter.com/h2TnJR76FT

— ★ (@theitvirgo) August 6, 2024

BTS will always be the standard, and taking k out of kpop and making it global? BTS already did that, they're the reason why hybe exists be so fr. https://t.co/X2Q5lmQlkl

— Bae⁷forJK♡ᴹᵘˢᵉ (@taelightkook) August 6, 2024

‘taking k out of kpop to make it global…’ more global than this? https://t.co/5Iq8uP50VR pic.twitter.com/5S6Db2FK2p

— Bìzzle⁷ (@bizzleavenuez) August 6, 2024

HYBE’s Bang Si Hyuk has previously shared his desire to remove the “K” from K-pop, but it was met with intense backlash. You can read more about it below.