HYBE Responds To Accusations Of Neglecting NewJeans’ Promotions
This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
Previously, ADOR CEO Min Hee Jin accused HYBE of prioritizing their debut of LE SSERAFIM over NewJeans.
In light of this new piece of news, many fans have been accusing HYBE of neglecting NewJeans. They cite lack of promotions for the group on the official channels. NewJeans’ content is not in the official HYBE Labels YouTube channel, and only on NewJeans’ own channel. Other groups have their music on both channels.
and its only newjeans' content not being posted on hybe labels channel pic.twitter.com/ttOXDo4jUF
— 💙🫂🌙💗 (@njeaniese) April 25, 2024
They also claim that Bang Si Hyuk has never been seen with the girls, neither has he ever promoted them. He has been consistently seen showing support for other groups in HYBE.
There’s no way they will be treated as good by HYBE anymore. Bang PD never posted any pic with the group or congratulations msg to NJ while doing so with every groups under HYBE in his instragram. They cloned Illit to replace newjeans. All good things will go to Illit 1st NJ 3rd
— 🎶Cool with you🎶 (@mingaga9) April 24, 2024
In response to this, HYBE’s official statement on April 26, 2024, noted that they have not been neglecting the group.
“Regarding the claims about neglecting only NewJeans’ promotions.
She mentioned this during her internal complaint as well, and this was our detailed reply to her in email.
‘HYBE’s Communication Department is doing their best for NewJeans’ PR. In the past year, they have written and spread 273 press releases just for NewJeans. For BTS’s group and individual promotions (total of 8 units), BigHit Music’s articles total to 659 pieces. SEVENTEEN promoted 4 different units, and Pledis’ articles total 365 pieces. Comparatively, it’s hard to claim that NewJeans’ PR has been neglected. The company is doing our best to spread the word about all our labels and artists without any discrimination.’”
— HYBE
Previously in her press conference, Min Hee Jin accused HYBE of banning her from promoting NewJeans before their official debut. You can read more about it below.
Min Hee Jin Claims HYBE CEO Banned Her From Promoting NewJeans Because Of LE SSERAFIM
