HYBE Will Produce Lightstick For Korea At The “2024 Paris Olympics”
HYBE is set to introduce a unique cheering lightstick for the Korean national team at the upcoming 2024 Paris Olympics.
In collaboration with the Korea Sports & Olympic Committee, HYBE has developed the “Team Korea Cheering Lightstick,” tailored specifically for this occasion. This initiative follows a memorandum of understanding signed between HYBE and the committee in March, aimed at promoting and leading Olympic cheering culture, both domestically and internationally.
HYBE has committed to providing approximately 5,000 lightsticks, leveraging its proprietary technology. The lightstick will be available in two versions: one for general use and another specifically designed for athletes.
The design, inspired by the Olympic torch, features a transparent case with the Team Korea logo at the top, symbolizing the national team’s identity. The light-emitting part, inspired by the layout of an Olympic stadium, creates a dynamic visual effect when illuminated.
HYBE will also contribute to the Korea Promotion Center within Korea House by providing music videos and entertainment content from its artists. The center will display the lightsticks and official merchandise, creating an immersive experience for visitors. Special events, including a photo opportunity with a large doll of “Wootteo,” a character from BTS Jin‘s single album, will also be held.
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Additionally, the unit group BSS from SEVENTEEN will participate in a “Team Korea Cheering Challenge,” using their hit song “Fighting” to boost morale and energize fans. The challenge video will be shared on social media, followed by a series of relay videos featuring South Korean athletes.
According to HYBE, by integrating K-Pop’s vibrant cheering culture into the global stage of the Olympics, the company aims to enhance the cheering experience and support for the South Korean national team.
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