ILLIT Wonhee’s CF Deal Just Three Weeks After Debut Sparks “HYBE Privilege” Debate

On April 18, 2024, it was announced that ILLIT’s Wonhee would be the new model for Pocari. The brand’s CFs are highly coveted for girl group members and female celebrities, as it is considered one of the major rites of passages for idols who want to become an icon.

Past models include TWICE, Chuu, Kim So Hyun, and more.

Korean netizens were fully supportive of the news, praising the brand’s choice.

• She suits it.
• Wow, daebaek LOL.
• She’s good at doing refreshing expressions. Her image really suits the Pocari CF.
• Oh, they chose her so fast. She really stands out.
• Perfect match.
• Perfect match.
• Wonhee is so cute.
• She’s cute and fresh. She suits it.

International audiences had different opinions. They felt that it was the privilege of debuting under HYBE.

Although other companies also have their own privileges and power, HYBE’s standing as the only conglomerate entertainment company certainly must have its perks.

In truth, ILLIT debuted on March 25, 2024. Wonhee scored a solo deal in record time.

While other groups such as RIIZE also scored brand deals with local brands such as MUSINSA soon after debut, Wonhee’s solo deal reflects something different. It is uncommon for girl group members to be signed to brands so quickly, as it can limit their image width as a rookie idol.

Even so, the achievement is something to be proud of at her young age! Congratulations to the star.