How Much Does It Cost To Advertise During Top Shows? CJ ENM Shares The Cost For Seven Korean Shows With Sold-Out Commercial Spots
K-Drama fans have lots of exciting new dramas to look forward to, including highly anticipated sequels like Island 2 and The Glory Part 2.
Viewers are familiar with the typical sponsorship within K-Dramas, where the characters will often eat at Subway or use KAHI lip balm.
the kahi multi balm stick is literally the star of every kdrama at this point
— 🌃 nia – your injeolmi 💛 (@niasversion) August 12, 2022
But businesses can also advertise their products on TV through commercial breaks. As some shows are more popular than others, getting ideal commercial slots for some of the most-anticipated dramas can cost a fortune. A recent “Summary of CJ ENM’s March Line-Up” shows how expensive it is to get commercial time during some of the “most popular programs.”
The report showed the seven top shows in March that had already sold out their commercial spots and the price companies paid for the spots.
For a 15-second commercial, it costs ₩200 million KRW (about $153,000 USD) to have a commercial during You Quiz On The Block, Our Blooming Youth, The Heavenly Idol, or Boys Planet.
You Quiz On The Block is a reality show spotlighting ordinary people’s lives as hosts Yoo Jae Suk and Jo Se Ho give them surprise quizzes.
Our Blooming Youth is a historical K-Drama that follows the story of a crown prince who falls for an intelligent woman framed for murdering her family.
The Heavenly Idol is based on a fantasy Webtoon and explores the journey of a high priest from another world who wakes up in the body of an unknown K-Pop idol.
Mnet‘s latest survival show, Boys Planet, allows viewers to vote for their favorite trainees to form a new K-Pop group.
It costs ₩300 million KRW (about $230,000 USD) to air a commercial during Jinny’s Kitchen (also known as Seo Jin’s) or Pandora: Beneath the Paradise.
A spinoff of the popular reality show Youn’s Kitchen, Jinny’s Kitchen features an all-star cast of Lee Seo Jin, Choi Woo Shik, Park Seo Joon, and BTS‘s V.
Pandora: Beneath the Paradise is a revenge story about the First Lady of Korea, who realizes she doesn’t remember her past. When she regains her memory, she seeks to punish those who harmed her.
And it costs an astounding ₩400 million KRW (about $306,000 USD) to air a 15-second commercial during Crash Course In Romance.
Crash Course In Romance tells the bittersweet relationship between a star math tutor and a shop owner.
Will you be tuning in to any of these shows?
You can read more about K-Dramas you can look forward to in March here.
