Korean Boy's Most Chaotic "ASMR" Videos Leave The Internet Bewitched

Not much is known about Kim Yoon Shik, a Korean boy in a Pepe the Frog headband who goes by “Juice Yoon Shik” (yes, like Juice Seyeon). But his fruit mukbang videos—though he calls them ASMR—have the internet in a chokehold.

461127057_938263161677739_3417543800222087460_n — Kim Yoon Shik | *@kys_4777/Instagram*

The first and the most viral video from September 22, 2024 shows Kim inhaling “Shine Muscats,” a Japanese variety of green seedless grapes that became extremely popular in South Korea as well.

PS22102100139 — “Shine Muscat” grapes | *E Daily*

There isn’t a single word involved. Kim simply chomps the grapes at the camera—capturing the crunching and slurping sounds as “ASMR.” But that unprecedented level of chaotic biting is certainly what got the viewers hooked.

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A post shared by 과즙윤식 JUICY KOREAN SWEET GUY (@__gil.boss)

Following the Shine Muscat video, which has 26.7 M views and counting, Kim continued his mukbang adventure with other fruits like melon, watermelon, peaches, and more. Shared to his father’s Instagram account, all of Kim’s ASMR videos have accrued millions of views.

461918568_506482668942698_2518163325905180044_n — Kim Yoon Shik’s father (left) and Kim Yoon Shik (right) | *@__gil.boss/Instagram*

People from Korea and around the world, bewitched by the boy paving his own chaotic content path one crunch at a time, have left him comments of support.