KISS OF LIFE Under Fire For Cultural Appropriation In Birthday Livestream
The members of KISS OF LIFE have recently sparked backlash with their outfits, hairstyles, and actions in a new livestream.
For Julie‘s birthday livestream, the dress code was listed as “old-school hip hop vibes.”
When the stream began, the members appeared in styles depicting racial stereotypes of Black people. They wore big gold chains, hats, and hairstyles including cornrows and Bantu knots.
썅 하 시작부터 개웃겨서진짜 pic.twitter.com/JDRCuzdtO0
— Kk (@Kk000705) April 2, 2025
They also danced to rap and hip hop music. The members attempted to freestyle during the stream and used stereotypical mannerisms.
Netizens immediately found the portrayals insulting and began mass emailing S2 Entertainment explaining how the video is offensive and must be removed.
i’m sorry but what were they thinking? the hairstyles, the outfits, the movements? this is a mockery and a caricature of Black artists and the theme being ‘old school hip hop’ doesn’t change that https://t.co/ammNjbgXJ4
— rae will SNAP april 7 ⚔️ (@thebillagefool) April 2, 2025
the hair, the hats, the chains, the FOOD….. LMFAOO pic.twitter.com/dtFxmSCH15 https://t.co/405sARDvZh
— serene ♔ (@lowrisejns) April 2, 2025
now why the hell is kiss of life having a black people cosplay party 😭😭
— serene ♔ (@lowrisejns) April 2, 2025
people losing morals over kpop… i love kiof a lot but that is NOT acceptable bffr i’m pretty sure people defending this are not even a part of the community
— niwa 🐈⬛ (@gardaevoir) April 2, 2025
Many also felt the timing was also inappropriate as allegedly leaked videos of BLACKPINK saying the N-Word have recently gone viral.
it has definitely been a week for black kpop fans https://t.co/U4VK6hno7s
— doctor satan (@femmepills) April 2, 2025
S2 Entertainment has not yet addressed the controversy. Watch the livestream below.
