KISS OF LIFE Natty’s Comment About Getting “Tanned” Is Going Viral
Light skin and skin whitening are significant issues in the Korean entertainment industry, especially with K-Pop idols. In Korea, many believe fair or light skin equates to beauty and being pretty or handsome.
KISS OF LIFE has gained praise for their comments about “tanning.”
Recently, KISS OF LIFE took the internet by storm with the release of their summer digital track “Sticky.”
After the release, the members posted some content reacting to the music video.
Throughout the video, the members spoke about getting tanned during the video, whether it was while filming scenes or when reminiscing about certain parts of the music video and how it felt to film them.
In particular, when Natty spoke about them tanning naturally, she emphasized that they could give off a “healthy” vibe, looking at it from a very positive angle.
When the video was posted, netizens couldn’t stop praising KISS OF LIFE for their positive attitudes towards beauty. K-Pop is known for strict standards, and in Korea, having “pale” skin is seen as superior, but KISS OF LIFE’s comments showcased that this view isn’t held by everyone.
kiss of life always promote healthy beauty standards and body positivity 💋 pic.twitter.com/wiuPlYkLW9
— willa ~ sticky 🦋 (@kissofwilla) July 7, 2024
to see them talk so freely abt hair extentions, denying barefaced comments when they have makeup on, and most of all have healthy outlooks on diff body shapes and even skin tones.. it's so refreshing to see beauty being talked about in such a healthy way in kpop like this. 😭 https://t.co/1eS2x8y8Qr
— gela (@kiofrush) July 7, 2024
this quote about kiof is so spot on omg pic.twitter.com/P2QMLPu0xU
— willa ~ sticky 🦋 (@kissofwilla) July 7, 2024
kiss of life praising tan skin and diverse bodies, pointing out their makeup and fake hair, dressing and dancing freely despite slutshaming, discussing issues disproportionately affecting women, making their own art, encouraging others…
they’re really changing the industry 🥹 pic.twitter.com/AVZOqQqII5
— willa ~ sticky 🦋 (@kissofwilla) July 7, 2024
KISS OF LIFE are definitely making waves in K-Pop, and you can watch their full reaction to “Sticky” below.
