Korean Netizens Threaten To Boycott Adidas After Collaborating With Controversial Girl Group
Adidas is facing severe backlash from Korean netizens after releasing a promotional video featuring the fifth-generation K-Pop girl group QWER.
In the video posted on the girl group’s social media, the members of QWER tour an Adidas store, showing and wearing various products the brand offers. However, the collaboration has ignited controversy, leading to calls for a boycott of the brand.
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The girl group QWER, particularly member Siyeon, has been the center of controversy due to recent remarks about marriage and childbirth.
During a broadcast, Siyeon was asked about the idea of getting married to have children, to which she responded, “Humans are born to reproduce. It is our duty to reproduce.” She further emphasized, “We get married to fulfill that duty of reproduction.” Her comments have sparked significant debate, especially given the sensitive discussions surrounding birth rates in Korea.
The promotional video quickly became a hot topic online, with a post on the popular forum TheQoo garnering over 37,500 views and more than 370 comments. Many netizens expressed their frustration and disappointment with Adidas for collaborating with a group mired in controversy.
- “I won’t buy Adidas anymore.”
- “Not even worth boycotting Adidas for them. It’s probably just a one-time thing anyway.”
- “QWER is making it big, huh? Hwaiting.”
- “Is Adidas becoming a brand that mistreats women, too?”
- “Hmm…”
- “Don’t women buy Adidas?”
- “Adidas’s brand reputation about to go down the drain…”
- “…? Why them out of all the idols they could’ve used?”
- “Some of you in the comments reek of jealousy and it’s disgusting. LMAO.”
- “Looks like Korea is also seeing the rise of celebrities with shady backgrounds.”
- “It’s not like they committed any crimes. Why are people bashing them so much?”
- “Their reputation is tanking.”
- “Is the second one from the right Chodan? She’s really pretty.”
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