IVE’s New Comeback “Rebel Heart” Evokes Unexpected Emotions In Netizens

IVE dropped their comeback “Rebel Heart” on January 14, 2025. The song has an easy-listening melody, but some unexpectedly hard-hitting lyrics. The music video was filmed with little scene changes, simply having each girl against a singular backdrop.

Wonyoung stands in front of a burning building, dressed in a wedding dress and veil.

Leeseo traipses around school, disgruntled.

Rei explores the big city.

Liz is in her room with her guinea pig.

Gaeul plays around with her camera in an abandoned space.

Yujin dances up a storm in the middle of the night.

The song surprisingly resonated with many Koreans, with the lyrics touching the hearts of many. Some even expressed that it brought them to tears.

• The song is good… I’ve been feeling empty lately, so I think this will comfort me.
• I’m strangely getting emotional.
• The MV is a pity, but the song is good.
• The chorus is good.
• The song this time is so good.
• Why is it making me cry?

The lyrics speak of one who rebels against society and stays true to themselves. You can catch it below.