Why K-Pop Fans Are Running To Bath & Body Works

K-Pop fans are flocking to Bath & Body Works… But why?

Bath & Body Works is an American retail store chain that primarily sells fragrances, lotions, soaps, and hand sanitizers. Yet, they are attracting K-Pop fans lately.

The store is especially known for its fragrant and cute PocketBac Hand Sanitizers and its fun designs of holders that one can use as keychains.

One of the company’s latest PocketBac Holders has caught the attention of K-Pop fans and two fandoms in particular: BTS‘s ARMYs and Stay Kids‘ STAYs.

BTS

Stray Kids

Recently, Bath & Body Works released the “Noise-Making Astronaut.” It is more interactive than the average hand sanitizer holder in that its visor moves and it makes “outer space sounds.”

ARMYs rushed to Bath & Body Works upon finding out, considering its release was perfectly timed with BTS Jin‘s new solo single “The Astronaut,” co-written by Coldplay.

Several videos of ARMYs purchasing their little astronauts have gone viral on TikTok over the course of the past week.

@itzmonzzz

inspired by @dilftann 😭 ITS SO FREAKING CUTE 🥹😭 #bts #theastronaut #jin #btsarmy #bts_official_bighit #fyp

♬ The Astronaut – Jin

@melsgcf

everything reminds me of Seokjin #bts #bts_official_bighit #kimseokjin #theastronautjin #theastronaut #jin #jinofbts #worldwideshipping

♬ The Astronaut – Jin

One ARMY even creatively put Jin’s BT21 character RJ inside the astronaut suit by cutting him off the packaging of a Créme Shop product.

@dilftann

Replying to @elidorko1121 ASTRO-RJ TUTORIAL ✨ @bts_official_bighit or @Bath & Body Works cut me my check lol #bts #bt21 #btsarmy #btsfyp #btsjin #jintheastronaut #theastronaut #btsdiycrafts

♬ The Astronaut – Jin

Likewise, STAYs are doing the exact same thing with Stray Kids’ SKZOO. Look how cute!

yall bath and body works has this new hand sanitizer holder and i- pic.twitter.com/kxgyBegfQX

— 승확행 🐾 (@leeminnow) November 2, 2022

Stray Kids have a song called “Astronaut” from their compilation album SKZ2020. So, naturally, STAYs were eager to purchase the astronaut holder too!

Sure enough, the “Noise-Making Astronaut PocketBac Holder” has sold-out online. However, some can still be found in stores.

And if there was any doubt that K-Pop fans are the ones selling them out, you can find reviews like the one below…

This wouldn’t be the first time K-Pop fans ran to a store to buy an unexpected item. Similarly, ARMYs sold out a dog toy at Target because of Jin. Read more below.