K-Pop Fans Disgusted By Min Hee Jin’s Alleged Method Of Manipulating Public Opinion
This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
Recent revelations in the K-Pop industry have sparked outrage among international fans following an audit launched by HYBE against Min Hee Jin, CEO of its subsidiary ADOR. Reports suggest that the audit aims to investigate several serious allegations, including the mishandling of sensitive information and attempted manipulation of public opinion.
HYBE’s inquiry reportedly began after they received an anonymous tip about possible misconduct within ADOR. The allegations included the leaking of crucial business and personal data to external entities such as foreign investment advisors and private equity firms. This was purportedly part of a calculated attempt by Min Hee Jin and her deputies, identified only as CEOs “A” and “B,” to wrest control of ADOR from HYBE by swaying public opinion against the conglomerate.
According to Korean media, the implicated parties are accused of disclosing confidential contract details between ADOR and HYBE and of sharing private information about artists, which could potentially harm their public image and personal safety. Such actions are believed to be a strategic effort to encourage HYBE to relinquish its 80% stake in ADOR to other investors sympathetic to Min’s cause.
Apparently executives & min heejin also leaked artist personal information and used it against hybe idols to create negative media play… she also communicated with artists’ parents (I think this is just njs)🤢 JAIL HER idc pic.twitter.com/o6eXQnPU4L
— 드닝 (@gol3naotc) April 22, 2024
In response to these serious allegations, fan reactions have been fierce and heated. Fans of various HYBE groups, including TXT, LE SSERAFIM, and even BTS, have expressed their dismay online, fearing that these tactics could jeopardize the careers and safety of their favorite idols.
I wouldnt be surprised if TXT is targeted in her little schemes. Remember this…???? trying to make a YAWNZZN dupe and using TXT as reference.
that woman needs to LEAVE! https://t.co/R0RaGaA0hx pic.twitter.com/NzctRFoqzw
— saintess yi ’🪽 (@SAINTBAMGYU) April 22, 2024
That "leaked artist personal information and used it against hybe idols to create negative media play" kinda giving me lsrfm debut era war flashbacks https://t.co/wzxuJzL7g5 pic.twitter.com/CzL3YriTE7
— Alish (ia) (@_moonsoulchild_) April 22, 2024
So min heejin was leaking info about hybe artists, to taget them with attacks, very likely including BTS' as they are hybes main asset and she's been working with bighit. That after being given everything from BTS money. I hope she fucking rots in jail https://t.co/9aP0ZMBlRZ pic.twitter.com/cDoMT79FXa
— gomooshin⁷ (@taesoothe) April 22, 2024
if the "artist personal information for negative media play" part applies to all hybe artists, so many rumors in the past year just make so much sense now lol https://t.co/eNI2lmER75
— sara sara. (@svteenwrld) April 22, 2024
Accusations that Min’s strategies might not only twist public opinion but even empower sasaengs and other harmful stalkers have intensified these worries. One fan articulated the sentiment of many by stressing the seriousness of the situation, suggesting that such actions go beyond mere corporate maneuvering and could endanger the well-being of many beloved K-Pop idols.
we do realize this isn’t just spreading rumors to p@nn and shit, this also means possibly leaking info to saesangs and people that could literally harm these idols… this woman should be in jail https://t.co/xW9BiStuVJ
— lex ୨୧˚ (@pochaccozzn) April 22, 2024
trying to ruin other hybe groups careers just to achieve 51% of shares in a company that’s never been hers and was made by hybe itself is crazy and nasty she deserves jail time https://t.co/1Nwyd0oFsw
— dia (@soobloop) April 22, 2024
"Leaked idols personal information " its very sus that for the past 2 years BTS informations were leaked one after the other and many things happened which was more than usual…and we were suspicious about someone in HYBE leaking those stuff https://t.co/ohcN36cNwi
— 땡⁷ (@BTSPVDTHE_WAY) April 22, 2024
On the other hand, there are also fans who believe in Min Hee Jin’s innocence and accuse HYBE of using media play to pressure Min to step down from her position to avoid further drama.
No hybe artist has had personal information leaked in years btw, this is an example of negative media play by Hybe. https://t.co/KrIMGS5Wnk
— Jade🧛🏾 (@Alcantariz) April 22, 2024
it’s clear that hybe are leaking things into the media to try and pressure mhj into stepping down https://t.co/kwRSHCLRhj
— jen🫧 (@bitterjeans) April 22, 2024
It remains to be seen how the tension between the parties will unfold. Meanwhile, you can read more about the detailed accusations made against Min Hee Jin here:
