LE SSERAFIM Accused Of “Backstabbing” Aespa In Viral Post 

They are facing massive backlash.

LE SSERAFIM — who recently faced plagiarism accusations ahead of their album CRAZY — is once again under fire. This time, the girl group is facing accusations of not only copying promotional campaigns but also “backstabbing” fellow 4th generation stars aespa.

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The controversy began when Eunchae shared an Instagram story on August 31 featuring a sticker promoting their latest release stuck on an elevator door.

eunchae story

Shortly after, a post on the popular online community Pann went viral, accusing Eunchae and LE SSERAFIM of copying a stunt previously pulled by NewJeans during aespa’s Armageddon promotions.

aespa stickers

At the time, the feud between former ADOR CEO Min Hee Jin and HYBE brought to light some controversial requests made by Bang Si Hyuk (HYBE founder) for Min to “crush” aespa. As proof that the battle between the companies didn’t extend to the girls themselves, aespa’s Karina tasked NewJeans’ Minji with a secret plan to spread stickers promoting aespa’s comeback in the HYBE building.

NewJeans’ Minji Goes Against Her Manager To Promote aespa in HYBE — Karina Responds

The viral post claimed LE SSERAFIM was allegedly doing the same thing. The original poster even implied that LE SSERAFIM’s actions seemed “shameless and thoughtless,” especially given Eunchae’s close relationship with Karina.

At this point, it seems like they’re doing it on purpose.

Even if the company told Hong Eunchae to do this, considering how close she is with Karina, it’s just shameless and thoughtless.

— OP on Pann

The post quickly gained traction, with many netizens criticizing LE SSERAFIM for their actions. Some even called the group backstabbers. Others focused on criticizing the fans who had previously attacked Karina and Minji for doing the same thing in the past.

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| Pann
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| Pann
  • “LE SSERAFIM are being reckless, no doubt. They even put a sticker on an expensive tumbler and signed it. What a nuisance to the staff. LE SSERAFIM fans, please take a good look in the mirror.”
  • “Didn’t LE SSERAFIM fans criticize NewJeans and aespa a lot when they put stuff up? I clearly remember them bashing Minji and Karina, saying they shouldn’t put stuff like that in public places. Now Eunchae’s doing it too, huh?”
  • “And the elevator isn’t even in HYBE; it’s at MBC… 😂 The same LE SSERAFIM fans who were bashing SM Entertainment for putting up flyers at HYBE are now silent. 😂”
  • “Wow, isn’t this the same thing that was used to mock Minji and Karina on that one girl group forum? What are they going to say now?”
  • “Weren’t LE SSERAFIM fans the ones who slammed aespa and NewJeans for this before? 😂”
  • “Haha, this is hilarious. LE SSERAFIM fans are the ones who said [aespa and NewJeans mocked HYBE idols and employees] by doing the same thing. It seems like LE SSERAFIM are really good at backstabbing their own fans.”

What are your thoughts?

Source: Pann

LE SSERAFIM

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