LE SSERAFIM’s Creative Director Invites Major Backlash Over His Explicit Instagram Post Featuring A Naked Woman

Source Music’s creative director Nu Kim, who currently works with LE SSERAFIM, has come under fire after his problematic posts resurfaced on X (former Twitter).

A netizen recently took to X and posted a thread about the problematic histories of male HYBE executives, which included Nu Kim’s Instagram post from 2016 where he was posing with a naked woman in the background.

“Nu Kim” lesserafim’s creative director (still working for them)

the women is naked, hands are tied, put in a degrading position, posted online.
who’s the bigger weirdo? pic.twitter.com/3B0mK42wD3

— dagawa 𝞋𝞎 (@rinaacte) September 17, 2024

According to reports from 2016, when the Instagram post invited a huge backlash, there were multiple pictures of similar fashion. Not only was the woman in the photo naked, her hands and legs were also bound with rope, and she was lying face down on the bed. The images were widely considered disturbing, potentially suggesting kidnapping, dating violence, and rape. The photos were supposedly a part of a project and were reposted by designer Christian Dada on his Instagram. 

After the initial backlash, Nu Kim had deleted the pictures from his account. But with this controversy resurfacing amidst the ongoing chatter about the shady past of multiple HYBE executives, fans have gotten increasingly worried about the safety of the female idols working under the label. Many felt that Nu Kim’s creative direction led to multiple problematic decisions involving LE SSERAFIM members, and especially Eunchae, the group’s youngest. 

thought min heejin already worst of a scumbag but then the men under hybe prove me wrong.

HOW ARE THIS MAN STILL WORKING WITH LESSERAFIM AND HOW IS THEIR FANDOM STILL OKAY WITH IT?!?!?!?! https://t.co/6RDCW4rhHv

— Mrs Kim 🍉 (@yongsunnnnnnnny) September 18, 2024

literally they made eunchae doing sexual dance choreo in fearless when she was still a minor YET their own fandom arent finding these things weird https://t.co/8PKnNjGSGV pic.twitter.com/IYySpoXslV

— uwu (@meovvnjeans) September 17, 2024

I always wondered why l*** was so male gazey and well I guess this is why https://t.co/eS990rwsMY

— ee (@Late2Nyu) September 18, 2024

Get lesserafim out of there. This genuinely gives me anxiety https://t.co/Zhm0TMIXGA

— MoonAespa (@hualianluna) September 18, 2024

im a fearnot and i didn't know about this at all? why has noone brought this up before??? get those girls out of there… https://t.co/VxQg19v8ea

— mengu¹² 🚀🍉 (@anubiskuit) September 18, 2024