LE SSERAFIM’s Disappointing Chart Performance With “HOT” Sparks Heated Reactions

LE SSERAFIM‘s latest release, “HOT,” has fallen short of expectations, leading many Korean netizens to question whether the group has already peaked. Despite initial buzz, the song’s chart performance has not lived up to previous successes, sparking a lot of debate online.

The group’s most recent title track reached its highest position at No. 68 on MelOn and recorded only 62,921 unique listeners in its first 24 hours. A viral post on Pann highlighted a screenshot showing the song sitting at No. 89 on MelOn, further fueling concerns about the group’s declining domestic popularity.

LE SSERAFIM is totally done now.

They’re the only ones on the charts right now, but NMIXX and NewJeans are left to make a comeback this March. Once that happens, LE SSERAFIM is just going to get completely destroyed.

— Viral Pann post

With NMIXX and NewJeans set to make their comebacks in March, some netizens believe LE SSERAFIM will struggle to compete. The discussion gained traction after a Pann post titled “LE SSERAFIM is totally done now” received nearly 175,000 views and more than 600 upvotes, reflecting the growing sentiment that the group’s popularity in South Korea is waning.

• “LE SSERAFIM has an official chatroom where they talk with fans, but there are only 659 participants… Their core fanbase has completely abandoned them.”
• “Even the group itself seems to have given up on their chart performance, but the few remaining old-school fans are still in total denial….”
• “Looks like LE SSERAFIM only has international success left. Maybe they should just become a global group at this point.”
• “Despite all the promotions, ads everywhere, and fans going all out streaming their songs, their chart rankings are still a disaster. It’s kind of sad… The fans’ karma is hitting LE SSERAFIM hard.”
• “How did things get this bad for LE SSERAFIM? They were once considered one of the top groups alongside NewJeans…”

While the group continues to enjoy success internationally, concerns over their domestic performance persist. Many wonder if LE SSERAFIM will be able to regain their footing in such a competitive industry or if their best days are already behind them.