LE SSERAFIM Members "Unrecognizable" In Louis Vuitton Photoshoot, Prompting Critical Reactions

For the June 2024 edition of Marie Claire Korea, the members of LE SSERAFIM took part in a photoshoot for Louis Vuitton that has been getting quite a bit of criticism.

In both the group photo and individual photos that have been shared, all of the members have long black hair with thick, blunt bangs, some of which are wigs. This isn’t an unusual look for a member such as Eunchae, but some fans are finding it hard to recognize some of the others.

It seems like most people are able to recognize Chaewon, even without her now-signature bob cut…

And Eunchae, who has had this style with her real hair many times before.

Kazuha is also fairly recognizable, at least in her individual picture…

But Sakura and Yunjin had many people doing double-takes in order to figure out who they were, especially the latter of the two.

Here’s how people are reacting to the photoshoot, which has gotten quite a critical response from many with the use of wigs and all the members having the same hair, as well as for their outfits.