Min Hee Jin Claims To Be The Brain Behind HYBE’s Popular Tagline
This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
On September 27, KST, former ADOR CEO Min Hee Jin was the keynote speaker at the 2024 Hyundai Card Da Vinci Motel. During her speech, Min talked about her career at length.
Min Hee Jin shared her experience of working at both SM Entertainment (SME) and HYBE. For the former, she praised her ex-boss, Lee Soo Man, who had shown immense faith in her abilities. Min also revealed that she was the one who came up with the logos of SME and HYBE.
She also added that she was the one who came up with the popular tagline of HYBE, “We believe in music.”
Though I didn’t come up with the name HYBE, I made the slogan thinking it should capture the spirit of each label.
— Min Hee Jin
Min added that her motto was to prevent people from mechanizing their work. What she had envisioned was a synthesis of art and business.
I don’t know what the money makers would think about it. And it’s true NewJeans made a lot of money. But for me, it was important to combine art and business in a subtle way.
— Min Hee Jin
Min joined HYBE in 2019 as the Chief Branding Officer and oversaw the company’s rebranding from Big Hit Entertainment to the multi-label system of HYBE. She was appointed the CEO of HYBE’s new subsidiary, ADOR, in 2021. The rift between her and HYBE started early this year, leading to Min Hee Jin being terminated from her CEO position. Though recently ADOR had offered her a compromise, she turned it down, and even claimed that HYBE wanted to pay her to leave the company.
Read more about it here.
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