How Much Is Too Much? Min Hee Jin Criticized For Constantly Swearing During Her Press Conference

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

On April 25, KST, ADOR’s CEO Min Hee Jin held an emergency press conference to address the ongoing feud between her and her label’s parent company, HYBE.

Min Hee Jin at the press conference | *NoCut News*

The press conference was replete with one shocking factor after another. Min Hee Jin revealed some unexpected internal conflicts at HYBE and went so far as to share screenshots of her conversations with HYBE founder Bang Si Hyuk.

But these revelations are not the only reason why K-Pop fans and journalists were left baffled by Min’s press meet. Many netizens were shocked to see just how many times the ADOR CEO completely abandoned the decorum of a press conference and used curse words while talking about the situation. A post on theqoo that compiled some of these instances has now gone viral, amassing over 67,000 views at the time of writing.

While talking about her fallout with HYBE, Min Hee Jin used expletives like “sons of b*tches” and “idiots” to refer to the higher-ups. She also referred to herself as a tough “b*tch.” The repeated use of curse words during an official press conference left not only the reporters in the room but also Min’s lawyers completely flustered.

민희진: 씨발새끼들이너무많아가지고
변호사 시발 ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ
아걍시발 내 삶이 너무 좆같을 때 씨발련들 너무 많다고 욕하다가 옆에서 말려주는 친구 같음 pic.twitter.com/AnD29TlQh2

— 🍥 (@qxxxpm) April 25, 2024

There are way too many of these sons of b*tches…I’m sorry.

— Min Hee Jin

저되게 빡세잖아요 저년 장난아니다싶잖아요
근데 저마음되게약해요..
약하니까씹빨이렇게열받는거지 pic.twitter.com/dSeczQlHeu

— yo.. (@freetocall) April 25, 2024

You know I’m really tough, right? If you see my personality, you’d think, ‘That b*tch is no joke.’ But I’m very soft-hearted. And because I’m soft-hearted, I’m f*cking angry.

— Min Hee Jin

민희진: 등신들이 씨… pic.twitter.com/sUMMnwjbpf

— 즈즈 느끼타 오 쎄비지 크롭에서 만지고 (@J0qI6) April 25, 2024

Since when have you been planning this, you idiots?

— Min Hee Jin

Besides these, the post pointed out that she also used expressions like “F*cking noobs,” “All of this is the doing of those sons of b*ches,” “Don’t make a fuss behind my f*cking back,” and “Those old men are trying to bury me.”

This unprofessional behavior has also not helped Min in the court of public opinion, with netizens calling it “cheap.”