How Much Is Too Much? Min Hee Jin Criticized For Constantly Swearing During Her Press Conference

Her language was nowhere near professional.

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

On April 25, KST, ADOR’s CEO Min Hee Jin held an emergency press conference to address the ongoing feud between her and her label’s parent company, HYBE.

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Min Hee Jin at the press conference | NoCut News

The press conference was replete with one shocking factor after another. Min Hee Jin revealed some unexpected internal conflicts at HYBE and went so far as to share screenshots of her conversations with HYBE founder Bang Si Hyuk.

But these revelations are not the only reason why K-Pop fans and journalists were left baffled by Min’s press meet. Many netizens were shocked to see just how many times the ADOR CEO completely abandoned the decorum of a press conference and used curse words while talking about the situation. A post on theqoo that compiled some of these instances has now gone viral, amassing over 67,000 views at the time of writing.

While talking about her fallout with HYBE, Min Hee Jin used expletives like “sons of b*tches” and “idiots” to refer to the higher-ups. She also referred to herself as a tough “b*tch.” The repeated use of curse words during an official press conference left not only the reporters in the room but also Min’s lawyers completely flustered.

There are way too many of these sons of b*tches…I’m sorry.

— Min Hee Jin

You know I’m really tough, right? If you see my personality, you’d think, ‘That b*tch is no joke.’ But I’m very soft-hearted. And because I’m soft-hearted, I’m f*cking angry.

— Min Hee Jin

Since when have you been planning this, you idiots?

— Min Hee Jin

Besides these, the post pointed out that she also used expressions like “F*cking noobs,” “All of this is the doing of those sons of b*ches,” “Don’t make a fuss behind my f*cking back,” and “Those old men are trying to bury me.

This unprofessional behavior has also not helped Min in the court of public opinion, with netizens calling it “cheap.”

Screenshot 2024-04-25 205500
| theqoo
  • “That’s f*cking cheap.”
  • “Wow, cheap.”
  • “I hate it so much. Look at her level.”
  • “It was an amazing press conference, LOL.”
  • “Seeing her do that during an official event really shows her level.”
  • “Her using words like ‘f*ck’ was so out of line.”
  • “Too much…”
Source: theqoo

HYBE vs. ADOR CEO Min Hee Jin

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