NewJeans "Bubble Gum" Director Shares Text Exchange With ADOR CEO Min Hee Jin The Day Before HYBE's Audit Was Published

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

The director of NewJeans‘ latest music video, “Bubble Gum”, recently revealed a KakaoTalk conversation they had with ADOR CEO Min Hee Jin just the day before HYBE Labels released the audit against Min that accused her of trying to overtake ADOR’s management.

The screenshot of the conversation has been shared on multiple social media sites and forums, and has quickly been gathering attention among Korean netizens and K-Pop fans. It comes after other employees on career website BLIND left poor reviews of the ADOR CEO, claiming she was a “crazy b*tch” and that they never wanted to work for her again.

ba075812-2073-408e-829a-164376ffc6e1_06ac0852 — Min Hee Jin | *ADOR*

It seems to be successfully changing the opinions of many people who were viewing Min Hee Jin’s recent behavior poorly, while providing more material for those supporting her already. In the chat, she speaks playfully with the “Bubble Gum” director, and even offers to bring them food (which she sends a picture of) while they’re working on the music video.

Min Hee Jin: Yeongeum.
MHJ: Hello.
MHJ: ㅋㅋㅋ
MHJ: When would it be possible to see the rough edits of “Bubble Gum”, by any chance?

Director: I’m working on it right now…!

MHJ: Thank you.
MHJ: ㅋㅋㅋ
MHJ: Should I send anything yummy to eat at the studio?
MHJ: Are you two employees together right now?
MHJ: Where’s the studio?

D: It’s okay!
D: You might regret sending the food after seeing my edits.
D: So just check out the outcome first…

MHJ: ㅋㅋㅋ
MHJ: Or I might actually ask you to eat more and gain strength to re-do the edits after seeing the outcome.
MHJ: You can do it.

The reactions to the conversation from Korean netizens have been, for the most part, pretty supportive towards Hee Jin, ranging from sympathy for the ADOR CEO to outright complimenting her.

“She really worked so hard, so how surprised was she when an article suddenly appeared about the usurpation of management rights?”
“They’re just hard workers. HYBE…”
“To be honest, apart from all my likes and dislikes for Min Hee Jin (although I love her work), I feel like she’s a person who worked so f*cking hard.”
“She was really working on the weekends.”
“What a slap in the face after working like a dog.”
“The boss who sends something to eat is the best.”
“I don’t see Min Hee Jin as someone who will cunningly betray.”
“She was just going to work.”
“Ahh it must have been hell for the article to explode the next day.”
“It’s ridiculous to see someone who kept working when everyone else was drinking and playing golf.”
“There are a lot of people who say that she gave work orders without even trying, but I think it was because she worked like that, and she was really crazy about work.”
“The more I get to know her, the more wonderful she is.”