Looking for a solid K-Drama to binge over the holidays? Search no further; Cine21 has chosen the “most underrated K-Drama of 2024” that deserves more attention!
According to Cine21, JTBC‘s weekend series, A Virtuous Business, went far too unnoticed.
Adapted from the British series Brief Encounters, the Korean spin on the story of four women in rural Korea set on an entrepreneurship adventure selling adult products “made for an engaging narrative.”
It approaches the topic of sex by connecting it to culture instead of isolating it, making for an engaging narrative.
— Critic Kim Hye Ri
Another critic described A Virtuous Business as a “radical but endearing work, cheerfully piercing to the core.”
The story, set in a rural town in the early 1990s, revolves around a group of women—of all marital and/or parental statuses—selling adult products. Given the framework of a period drama, the series avoids unnecessary nitpicking while placing timeless feminist agendas throughout its melodramatic storyline, providing female viewers with a discreet sense of enjoyment.
— Critic Bok Gil
A Virtuous Business started off with 4.0% viewership rating in October 2024. By mid-November, the series had doubled its viewership rating to 9.1% as it aired its grand finale episode—a tell-tale sign that the series is, indeed, one with a solid script and cast lineup to bring it to life!
Intrigued? Watch the official Netflix trailer here:
