Netizens Are Furious At BELIFT LAB For “Sexualizing” NewJeans In New Video
This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
BELIFT LAB has come under serious fire after “sexualizing” NewJeans in the new video.
On June 10, BELIFT shocked netizens with a video addressing the plagiarism claims Min Hee Jin had made about ILLIT.
During the video, a page was shown that seemed to describe the concepts and image of three girl groups: NewJeans, BLACKPINK, and IVE, showcasing that ILLIT was “NOT” trying to be like them and showcasing the differences.
NewJeans- Teenagers but are the subject of adults’ fantasies
BLACKPINK- untouchable perfect celebrities
IVE- Undeniably doll-like and seems like a princess. The subject of envy.
— BELIFT LAB
When the descriptions of the groups were shared, international netizens couldn’t hide their anger at the “disgusting” description of NewJeans. In particular, as the members are so young and active online, they hate the idea of using such words to “sexualize” the members.
Belift just sexualized NewJeans to describe their concept to protect ILLIT in their claims against plagiarism even though the court found grounds to each allegation…
“Even as teenagers, they’re the object of adult fantasy romance” ??? pic.twitter.com/v67ZU05VkY
— nil 𝜗𝜚 (@newjiram) June 10, 2024
these fucking creeps
BELIFT APOLOGISE TO NEWJEANS#ADORPROTECTNEWJEANS pic.twitter.com/RDi8dvh8Q4
— ۟ (@hyegums) June 10, 2024
so belift is saying illit is NOT newjeans because “newjeans although teenagers, are the object of romance in the imagination of adults”
what the hell is wrong with this company?
SUE THEM @alldoorsoneroom pic.twitter.com/ZHrk7J0JVo— HURT SOTY 𓃹 (@hurtsaz) June 10, 2024
the way the girls will probably see that video of grown as adults in fuckass belift saying they cater to adult fantasies….
BELIFT APOLOGISE TO NEWJEANS#ADORPROTECTNEWJEANS
pic.twitter.com/t2cmCXjYP8— n 🌬️♪ (@dollphams) June 10, 2024
a company who is said to encourage artists to be themselves, hone their talents and create wonderful music is also the same company that classified newjeans as a group for adult objectification. truly this is an all time low.
BELIFT APOLOGIZE TO NEWJEANS#ADORPROTECTNEWJEANS— PoppyKPoppie (@PoppyKPoppie) June 10, 2024
in no capacity is it ever acceptable for a whole company to describe newjeans as an object for adult fantasy, that’s need to be reprimanded for it.
BELIFT APOLOGIZE TO NEWJEANS#ADORPROTECTNEWJEANS
— odessa ꕤ ★ °✩⋆˙ (@hyeindolls) June 10, 2024
belift taking 3 ggs whos concepts are about women empowerment/girlhood and reducing them solely as objects of viewing to men is so disgusting
— madi (@haerinatural) June 10, 2024
You can read about the whole video below.
HYBE vs. ADOR CEO Min Hee Jin
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