Netizens Furious At K-Pop Agency For “Sexualizing” Their Girl Group In New Music Video
Netizens have accused a K-Pop agency of sexualizing fourth-generation girl group Cignature in their recent comeback.
Recently, Cignature released their new song, “POONGDONG.”
Yet, netizens quickly shared their anger that they believed the girls were being sexualized during the music video. They pointed out that despite the track wanting to celebrate summer, it felt wrong to see the members in extremely revealing outfits, and some of the shots were very inappropriate.
Fans took to social media to share their anger towards the company for turning a summer concept into something sexual with the shots they used.
nugu companies stop sexual1sing ur members to appeal to gross men challenge (FAILED)
— grace!! ⟡ for: #黃珈熙 (@vivisona1) June 11, 2024
it’s not just “let women wear what they want” it’s that you can see members trying to cover their chests, a whole shot of their crotch, using shots of their shoulders that don’t show their clothes, using an angle that looks down when they’re wearing the bikinis… use your brain https://t.co/JdMLYgR1MS
— lavender 🪽 LOOPING VIRTUAL ANGEL (@velvetmxxns) June 11, 2024
all the people saying it’s not a big deal and i’m the problem know jack shit ab cignature or are the problem bc it’s not just ab 2-3 boob shots and the jumping in skirts with the camera under them it’s ab this being a consistent problem for years and only getting more common https://t.co/HretevcKJT
— jupi1going🧟♀️✧˖° coincidestiny 6/12🗝️ (@fromkicatcher) June 11, 2024
In particular, netizens were even angrier because last year, Jeewon was sexualized during a variety show appearance that was promoted by the company.
During the full video, netizens couldn’t hide their anger when, along with speaking about Jeewon’s presence at the WATERBOMB Festival, they even showed images of the idol’s fancams, seemingly those that drew attention to her chest area.
Many fans believe that Cignature could’ve shined with the song and a focus on a more “fun” concept rather than trying to sexualize the members, with netizens thinking they did it for more views.
You can read more below.
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