Netizens Call Out YG Entertainment About Alleged Mistreatment Of BLACKPINK’s Jisoo During Their “Shut Down” Comeback
After over two years of waiting, BLACKPINK recently released a new album called Born Pink with the title track “Shut Down.” For many fans, it seemed like the time would never come, and they couldn’t wait to hear what the members had prepared for them.
Despite the grievances about the lack of songs on the album, netizens couldn’t get over the diversity of the tracks. They were obviously obsessed with the title track, “Shut Down,” and it isn’t surprising considering how badass it is in every way.
As expected, all of the members slayed in the album, and many couldn’t get over how talented, beautiful, and sassy BLACKPINK’s oldest member Jisoo was.
Yet, as excited as BLINKs were, many weren’t surprised when the phrase “Where’s Jisoo” and “JISOO SOLO” were trending worldwide. Even before the video was released, BLINKs were raising concerns about the treatment of Jisoo during the comeback.
During the countdown live, the members answered questions and interacted with fans. One of the questions referred to the members’ solo tracks, and it obviously meant that Jisoo wasn’t going to be mentioned as the only member who hasn’t had a solo release.
When many saw the thumbnail for the “Shut Down” video, they were shocked to see that while Jennie was the focus, Rosé and Lisa were also in the shot during the countdown. Yet, they quickly noticed that Jisoo was not present on the thumbnail in any way, even when the official video was released.
After seeing that it was actually the final thumbnail, netizens shared their anger. Even if the others are only seen in some way, the fact that only three out of four of the members were present didn’t seem right. For fans, they thought it wouldn’t have been too hard to have Jisoo there as it wouldn’t have been crowded.
sorry but? is that the final MV thumbnail? jisoo is the only one that doesn't even have a solo thumbnail, and now they don't include jisoo at all in the thumbnail.
— JISOO CHARTS (@jichu_charts) September 16, 2022
From the debut till now we were fighting for jisoo to be in the thumbnail as a main visual and that doesn't happen I really want her to leave this company cuz she deserves more than this
YG RESPECT JISOO
JISOO SOLO UPDATE#JISOO pic.twitter.com/dZio0m8kfz— sooooya (@OmniaEidd) September 16, 2022
When it came to the album itself and the lines, it also raised concerns about the idol’s treatment. In the group, along with being the oldest, is one of the lead vocalists.
After listening to both the title track and the rest of the songs on the album, BLINKs noticed that Jisoo had significantly fewer lines than the other members. In particular, in “Shut Down,” many pointed out that she had less than ten seconds.
i dont even care if jisoo may have more lines in the other songs but the title track with 9 seconds is just not acceptable. you dont even have the excuse of a feature this time but you’ll see blinks not even talking about it cause jisoo mistreatment is so normalized they dgaf
— yeah yeah yeah ! (@fiImjisoo) September 15, 2022
sorry not sorry, jisoo has given her all to this group for 6 years straight and she’s about to get a disrespectful amount of lines in 4 MEMBER ONLY group for their first title track in 2 years as a LEAD VOCALIST. like I’m literally wondering what’s going on in that group 🙃
— 🕯 (@housedior) September 15, 2022
they gave jisoo the least lines in all songs but she always turned her parts as the most memorable one she’s that powerful she devoured
— ً. (@liIacjs) September 16, 2022
Yet, another reason linked back to the lack of a Jisoo comeback.
When looking at the Born Pink tracklist, they noticed a solo song from a member. Rather than it being Jisoo, the only member without one, it was the main vocalist Rosé. Although many would’ve had mixed reactions to Jisoo’s first solo track being promoted under the group, it would’ve been better than none at all.
I would never want Jisoo's debut solo song on a blackpink album but giving it to a member on a 8 track album when she doesn't have a solo and has least lines on most tracks is insane to me
— S (@JisoosRevivaI) September 15, 2022
A group of 4 members but jisoo always gets the least lines the only member without solo No even news about her solo debut yet yg giving a solo to member that already had solo in an album of just 8 songs that actually screaming favoritism ngl and I thought yall swear jisoo is nepo
— ningsoo fans africa (@kjsbtch) September 15, 2022
With everything in mind, many BLINKs even shared their desire for Jisoo to leave YG Entertainment, explaining that they weren’t treating the idol right.
For many, Jisoo had worked so hard to debut in BLACKPINK and help the group rise to fame while being the oldest and taking care of the members. They believe that she deserves better.
1. Why YG excludes #JISOO in Shut Down thumbnail?
2. Is it hard to give Jisoo lines & scrntime in #BORNPINK?
3. When will Jisoo's solo come? Can we say that adding a solo of other mem in the album is a business scam? I don't spend money on Jisoo to get another solo of others 🙂 pic.twitter.com/diSuwijgCA— I ADORE JISOO (@jsvisualqueen) September 16, 2022
Of course, BLINKs’ concerns are not aimed at the members but at YG Entertainment themselves. Although Jisoo may not have wanted a solo track, netizens believe small details like the thumbnail and amount of lines should be distributed as equally as possible, especially in such a small group.
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