ILLIT Allegedly Takes Shot At NewJeans’ Minji

ILLIT is alleged to have dissed NewJeans during a show produced by BELIFT LAB.

On May 13, the parents of NewJeans members exposed the mistreatment of Bang Si Hyuk and HYBE.

In an email, the parents of the K-Pop stars criticized HYBE for mistreating and plagiarizing NewJeans.

NewJeans’ Parents Expose HYBE For Exploiting And Mistreating Members In Bombshell Report

Also, the parents expressed concern over ILLIT’s self-produced content. According to the parents, ILLIT’s self-produced content seemed to welcome gossip and controversy.

But ILLIT’s self-produced content had scenes that could be used for gossip. I felt it was inappropriate that ILLIT’s content produced by BELIFT brought this incident up. As I feared, I saw that the scenes were used in online posts mocking NewJeans. All of this was planned and produced by HYBE’s internal production team and was not filtered or edited, which is disappointing.

— NewJeans’ parents

As the email went viral, one netizen uploaded a post in which they claimed they had found the problematic scene. In the scene, ILLIT members could be seen choosing between Kalguksoo and Galbi Jjim. The members then unilaterally chose Kalguksoo.

The scene harkens back to Minji’s controversy over Kalguksoo. Previously, the NewJeans member faced criticism when she stated that she had never tried Kalguksoo.

Here’s What NewJeans Minji’s “Kalguksu Controversy” Is And How It Started

Netizens reacted to the scene and editing, with many stating that, although the allegations seem ridiculous, HYBE’s track record of media play makes it hard to dismiss. Also, many felt that the editing in which BELIFT LAB wrote “Kalguksoo Is What’s Trending Now” was out of place and seemed contrived to push a narrative. Still, there were some who felt the allegations were too much of a reach.

• “I would say that the allegations are false for any other label, but because it is HYBE, I can’t help but feel they put this scene in on purpose, lol.”
• “You think it’s fiction? I saw people use this clip to mock Minji after she apologized.”
• “They could have taken this out since they are under the same label, but the fact that they didn’t means, at the very least, HYBE is out of touch. But if they did do this maliciously, then they are trash.”
• “I would usually think that the allegations were a reach, but since HYBE is so malicious, I think it is true.”
• “HYBE is getting trashed for everything because they are so toxic. What can you do? This is all due to their track record… I don’t think the allegations are too far from the truth, lol.”
• “At this point, I think Minji’s controversy itself is suspicious, lol. To be honest, who gets that upset over Kalguksoo?”
•  “It’s right that we are suspicious of HYBE. Everything that they do is steeped in treachery.”
• “Why would you say Kalguksoo is what’s trending? Of course, they are going to use that to mock Minji.”
• “Kalguksoo is what trending? That seems odd.”

What are your thoughts?