Netizens React To Scandalous HYBE Revelations Exposed In Searing Report

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

Netizens reacted to Ilgan Sports‘ scathing article about HYBE‘s media play.

On May 28, Ilgan Sports released a bombshell report in which the news outlet condemned HYBE for their media play.

HYBE Blasted For “Bizarre” Media-Play Pressuring Reporters In Scathing Exposé

In their article, Ilgan Sports revealed that HYBE’s PR executives pressured reporters on multiple occasions.

After it was reported that Min Hee Jin met with Doonamoo’s Song Chi Hyung and Naver’s CEO Choi Soo Yeon, it was then reported that the two investors couldn’t help in a fight for control over management. HYBE’s top PR representative then went to the outlet that reported this and demanded they erase the names in the article but was refused. HYBE had publicly revealed that Min Hee Jin had met with executives for its major shareholders but then absurdly demanded the media outlet delete the names of the executives once they were revealed….

After the April 25 audit announcement, HYBE’s head PR representative asked why Ilgan Sports and (redacted news outlet) were siding with Min Hee Jin. We had never sided with Min Hee Jin. We only wrote about her news conference…

— Ilgan Sports

Not only did Ilgan Sports expose HYBE’s media play tactics, the outlet then further revealed that HYBE’s executives had shown manipulative behavior towards the parents of NewJeans’ members.

HYBE Exposed For Manipulative Behavior Towards NewJeans’ Parents In Bombshell Report

According to the report, HYBE had feigned compassion towards NewJeans’ members in front of the parents, only to release bizarre accusations claiming that Min Hee Jin was relying on a shaman to make executive decisions merely an hour after meeting the parents.

What’s more, this shaman report is what made NewJeans’ parents lose faith in HYBE. 3 of the members’ parents met with HYBE’s CEO, Park Ji Won, and the label’s executives. After explaining the shaman allegations to NewJeans’ parents, HYBE told the parents not to share the news with their children as it may hurt the members. However, just 1 hour after the meeting, the articles were released. After this, the members’ parents felt they couldn’t trust HYBE after pretending to care about their daughters only to release the articles themselves.

If HYBE had planned to earn back the trust of NewJeans’ parents after Min Hee Jin’s departure, they wouldn’t have released those articles.

— Ilgan Sports

Netizens reacted to the damning reports, with many fans expressing their anger towards K-Pop’s largest label.

“HYBE are like Elementary kids telling other kids not to play with ADOR.”
“I can’t believe this company is K-Pop’s top label.”
“There was a reason why you never saw anyone write about Sajaegi and Dahnworld, lol.”
“They are literally the epitome of thug. When are these thugs going to implode?”
“Did HYBE believe that news outlets would continue to be on their side? Just like how they were overly confident that they wouldn’t get caught committing chart manipulation, this time they were overly confident that they would get away with their media play. LOL. This is why they shouldn’t have gone overboard.”
“Sigh.”
“How is this one of Korea’s largest companies? Wow, lol.”
“Pathetic.”
“Crazy.”
“Wow.”
“Dahnworld, lol. News outlets really let them off on that one, lol.”
“Crazy b*stards.”

“Even news outlets are exposing them… At this point, the world is against HYBE, lol. I bet HYBE fans are going to try to defend this, too, right? As news outlets attack them, let’s see how long HYBE can survive from their fans defending them, LOL.”
“Wow, if Ilgan Sports is defending them… LOL, how pathetic do you have to be for a news outlet to call you out, HYBE? LOL, look how pathetic you are.”
“So, were the allegations claiming Min Hee Jin had met with Naver and Doonamoo to plot a coup also media play? This is kinda serious, HYBE. LOL.”
“Crazy, LOL. Yesterday, HYBE was attacking Min Hee Jin all day just for this blow up in their face, lol. At this point, isn’t it a science? Whenever HYBE attacks Min Hee Jin, they get their butts kicked the next day.”

What are your thoughts?

Source: theqoo and nate pann