NewJeans “Ditto” MV Director Renounces All Future Collaboration With ADOR Following Management Change
On September 2, 2024, fans realized that a YouTube channel that was instrumental to NewJeans‘ “Ditto” conceptual world had been tampered with. All of the videos on the channel named “Ban Heesoo” were deleted.
Ban Heesoo was a character from the “Ditto” conceptual world meant to represent the girls’ fandom, Bunnies. The YouTube channel Ban Heesoo had contained short videos of the girls during the filming for “Ditto,” along with posts written from Ban Heesoo’s perspective.
ban heesoo’s impact will be studied for generations no matter how much that company tries to erase her pic.twitter.com/AIYrdULAUG
— zy. #NJ1 (@newjeanified) September 2, 2024
As the channel’s videos were erased, Director Shin Woo Seok, who heads Dolphiners Films, posted an announcement on his personal Instagram. He claimed that due to the change in management, Dolphiners Films will not be able to work with ADOR any more. He expressed how sorry he felt that he would not be able to finish nor publish some planned projects with the NewJeans girls.
I think that ADOR’s policies have changed along with the new management. ADOR asked us to delete the videos and channel that Dolphiners Films have worked on and uploaded relating to NewJeans’ “Ditto” MV. We will now be unable to upload all the videos that we originally planned on releasing.
Dolphiners Films have been using the Ban Heesoo YouTube channel as a way to portfolio and archive our works, without a single cent of profit. The videos and channel were proactively made as we wanted to make something good for fans. Dolphiners Films does not gain any profits at all. But since ADOR has changed their stance on it, as per their request, we will delete everything and we cannot make any video public anymore.
From today on, I think Dolphiners Films will be unable to work with ADOR anymore. We had promised projects between us and the NewJeans’ members, but I’m sorry we cannot fulfil those anymore. I’m also sorry to the staff who worked late nights for months, and more than anything, towards the waiting fans.
Thank you.
— Shin Woo Seok
Shin Woo Seok directed the MVs for “Ditto,” “ETA,” and “Cool With You.” Fans are disappointed that they cannot see the iconic director work with NewJeans any longer.
Share This Post
