NewJeans’ “Ditto” Producer’s Old Work Leaves Korean Netizens In Awe

NewJeans’ new single “Ditto” has been sweeping charts and fans’ hearts from the day of its drop. Just like their previous releases, the most talked about aspect of this song is how fresh it sounds. So, when Korean netizens dug into the name behind the production, many were shocked.

The production of “Ditto” is credited to two people Ylva Dimberg and 250. This duo was also behind other NewJeans hits such as “Hype Boy,” “Attention,” and “Hurt.” Of the two, 250 has a long-running K-Pop repertoire, having worked with names like E Sens, Masta Wu, BTS, BoA, and f(x).

But who is the person behind the cryptic name 250? The Seoul-based producer’s real name is Lee Ho Hyoung. Since his name sounds like the numbers 2(i), 5 (o), and 0 (yeong), he chose 250 as his artist name. Some of his most notable works in the Korean music industry include—

BoA’s “Christmas Paradise”

E-Sens’s “Flight” and “Everywhere”

f(x)’s “4 Walls Remix”

BTS’s “Look Here”

NCT 127’s “Chain” and “My Van”

ITZY’s “Gas Me Up”

Netizens were amazed to see the range of the man’s musical work, given that all the songs are wildly different in sound. They also noted the predominance of hip-hop in his projects.

• “Isn’t this person a total hipster of hipster? LOL.”
• “Isn’t that the person who made E-Sens’s ‘Flight’….ba dum tss.”
• “But the talent is unmatched.”
• “I tried listening to (his)Trot music, it wasn’t like the usual Trot. It’s trendy and fresh…”
• “I was curious, so I listened to ‘Bang Bus’ and burst out laughing.

250 started to release his own music in 2018 with “Rear Window.” This year he released his album PPONG, with songs inspired by the Korean musical genre of ppong-jak.