NewJeans’ Fandom Is Not Male Dominated—Buyer Data Of Fourth Generation Girl Groups Surprises Netizens

You would never guess which group has the highest percentage of male fans.

According to a statistic published by Kyobo Research Center, out of all the prominent fourth-generation girl groups in K-Pop, NewJeans has the highest percentage of female fans, with around 78 out of 100 buyers of their album being female.

| @newjeans_official/Instagram

The study was based on the numbers recorded by Alladin, a popular e-commerce platform used by K-Pop consumers to buy albums. The other girl groups included in the study were StayC, (G)-IDLE, Aespa, Kep1er, NMIXX, ITZY, LE SSERAFIM, and IVE.

| @stayc_highup/Instagram
| @official_g_i_dle/Instagram
| @aespa_official/Instagram
| @official.kep1er/Twitter
| @nmixx_official/Instagram

According to the buyer data, NewJeans has the highest concentration of female fans, followed closely by StayC at 76% and Kep1er at 71%. On the other hand, groups like IVE and Itzy almost have an equal distribution of male-female ratio at 47:53 and 46:54. LE SSERAFIM is the only group that has a slightly higher concentration of male buyers, with 52 out of 100 buyers being male.

| instiz.net
@ivestarship/Instagram

 

| @le_sserafim/Instagram
| @itzy.all.in.us/Instagram

Netizens are pleasantly surprised by these numbers since many expected groups like IVE and Kep1er to have a much higher number of male buyers. NewJeans probably has one of the most shocking numbers, given how many fans were worried that their concept might be targeting older men.

| instiz.net

Translation:

  • If you just look at pictures of NMIXX at music shows or fansigns, you’ll see half men and half women.”
  • “Everyone fighting! Fourth generation female idols are really strong!”
  • “I thought there will be more females for LE SSERAFIM and IVE but it’s almost half-half.”

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