NewJeans “Hide” Their Group Name And Logo During Recent Performance
This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
NewJeans‘ method of “hiding” their group following leaving ADOR attracts attention.
After NewJeans announced their contract termination, Danielle spoke about the future of the group, including use of the group name.
NewJeans’ Danielle On The Future Of NewJeans After Leaving ADOR
After leaving ADOR, NewJeans’ promotional video for a Japanese appearance gained attention after the members didn’t use their usual greeting, avoiding saying the name.
Recently, NewJeans joined the Japanese group YASOBI on day one of their Asia tour when they performed in Seoul.
241207 YOASOBI ASIA TOUR 2024-2025 초현실/cho-genjitsu 요아소비 내한 DAY1
Supernatural#요아소비 #YOASOBI#NewJeans #뉴진스 #Minji #민지 #Hanni #하니 #Danielle #다니엘 #Haerin #해린 #Hyein #혜인 pic.twitter.com/WhOjFTDiNA
— 렝뀨 (@rengkkyu) December 7, 2024
バニキャンと同じコラボステージ#뉴진스 #NewJeans #ニュジ #YOASOBI
pic.twitter.com/72fsWWD6L2— NewJeans Loops 🐇 (@newjeans_loop) December 7, 2024
NEWJEANS RIGHT NOW PERFORMANCE AT YOASOBI'S CON OMG pic.twitter.com/pMw33cysU4
— sage saw newjeans 𐙚 (@tokkidior) December 7, 2024
During the concert, NewJeans once again avoided introducing themselves as NewJeans, choosing to state their names individually.
Before : Hi We Are NewJeans
Now : Hi We Are Hanni, Hyein, Danielle, Minji & Haerin— TEAM CATZKANG🫧 (@catzkang) December 7, 2024
Yet, netizens also noticed that mentions of “NewJeans” were avoided in different ways, not just when the members made their greetings. Fans noticed that the logos had been covered on the outfits the members were wearing, whether it was with bunnies or other methods.
They cover NewJeans logo with 2 bunnies pic.twitter.com/1SbHDtBkZg
— NewJeans Loops 🐇 (@newjeans_loop) December 7, 2024
The “NewJeans” logo originally on the back of the performance outfit was all concealed 😭 pic.twitter.com/Jn4LuWJsuM
— Cake🍀 (@CakeDegg) December 7, 2024
Danielle promised the group would fight for their name, but it seems no agreement has been made.
