NewJeans’ Music Video Director Speaks Up Amidst Feud Between HYBE And ADOR CEO Min Hee Jin

He spoke up in support of Min Hee Jin.

In the midst of the feud between ADOR CEO Min Hee Jin and HYBE, the music video director for NewJeans is the latest person to publicly voice their support for Min Hee Jin.

Shin Hee Won took to his personal Instagram to show support for Min. As HYBE has been claiming that Min Hee Jin spoke badly of the members in private settings, Shin Hee Won spoke up to share his version of things. He claims that he knows how much Min Hee Jin cares for the girls.

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“Should I say that this is so interesting? The fact that our country’s top entertainment company tried so hard when their bottom line is ‘so-and-so insulted so-and-so.’ That article should’ve at least tried to be funny or something. I don’t know what they want to say with their unfunny, childish, and ridiculous attacks. Were they trying to sow discord between people with baseless tattle-telling? Did you have to release such cringey articles because you believe that you are right? And wanting to give idols that have only debuted for one year a holiday that is a year and a half. Wouldn’t that time be defining as to who gets remembered and who gets forgotten? Although things have been noisy, I had stayed quiet watching, simply hoping that CEO Min Hee Jin would not get hurt. But the articles I came across today are just so ridiculous, leaving me taken aback. As someone who knows so well what Min Hee Jin thinks of the members, I am not hesitating to leave a post out of frustration and mixed-feelings. I only pity the kids.”

— Shin Hee Won

Shin Hee Won has directed NewJeans’ “Attention,” “Hurt,” and “Super Shy.” He is not contracted under ADOR or HYBE, and has worked on many other K-Pop music videos such as f(x)’s “4 Walls,” and BTOB’s “Missing You.”

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