NewJeans’ Unexpected Gesture During Last Schedule Under ADOR Gains Attention
NewJeans officially concluded their final activity as part of ADOR and HYBE on January 4 with a pre-recorded performance for the Golden Disc Awards.
The girl group joined a lineup filled with some of K-Pop’s biggest names to celebrate the achievements of the industry’s most successful acts in 2024. While the ceremony was initially planned for January 4 and 5, it was rescheduled to January 6 and 7 in light of South Korea’s national mourning period following the tragic Jeju Air crash, which claimed 179 lives.
Despite announcing they would part ways with ADOR back in November, NewJeans honored their commitments under the company by delivering a memorable performance.
NewJeans 😻
ゆきさんへ pic.twitter.com/on5E5JpFQL
— 🎶🩶 (@Xlll9O) January 4, 2025
Dressed in coordinated white outfits, the five members performed some of their most popular tracks, including “How Sweet,” “Supernatural,” and “Attention.” Their dedication did not go unnoticed, as they also received two awards: the Cosmopolitan Artist Award and Best Digital Song for their hit “How Sweet.”
Congratulations #NewJeans for winning “Best Digital Song ''(How Sweet) at the 2025 Golden Disc Awards#GDA2025 #GoldenDiscAwards #뉴진스 #NewJeans #ニュジ
— NewJeans Loops 🐇 (@newjeans_loop) January 4, 2025
However, it was the group’s unexpected gesture at the end of their performance that captured the audience’s attention. As they prepared to leave the stage, Minji (the group’s eldest member) called the girls together and they shared a heartfelt group hug.
250104 뉴진스 안아…#뉴진스 #NEWJEANS #민지 #MINJI pic.twitter.com/gG5MxLVOex
— iminlove (@iminlove_mj) January 4, 2025
when they got off the stage, they hugged each other, it seemed like someone was crying, is this really their last activity as NewJeans?🥲 pic.twitter.com/91dbFarow7
— nala. (@scenicMINJI) January 4, 2025
minji called the girls for a hug as if to say “you did a good job” in the last performance as newjeans 😭pic.twitter.com/xYjqPaSaZR
— ✿ (@haerin1st) January 4, 2025
Fans interpreted this moment as a symbolic gesture of the end of their journey with ADOR. Some have even taken it as a sign of celebration that the group is finally “free” from the label.
We are free#GDA2025 #GoldenDiscAwards #뉴진스 #NewJeans #ニュジ #jeanzforfree pic.twitter.com/W1iPPjYHHB
— NewJeans Loops 🐇 (@newjeans_loop) January 4, 2025
Even though some feel sad that NewJeans’ future outside of and after ADOR is yet unknown, many are excited to see where the group will be after surpassing these challenges.
