The Truth Behind NewJeans’ Viral Hanbok Photoshoot

Netizens were shocked.

The members of NewJeans gained attention for their VOGUE Korea cover for multiple reasons: Following the group’s contract termination with HYBE and ADOR, the magazine didn’t mention the name “NewJeans” and instead listed the individual names of the members.

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NewJeans | VOGUE Korea

Additionally, netizens praised the traditional Korean elements of the photoshoot as the members were wearing hanbok.

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Danielle | VOGUE Korea
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Haerin | VOGUE Korea
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Hanni | VOGUE Korea 

However, netizens were shocked to learn that the members were actually wearing regular clothes that were stylized to appear more like traditional Korean clothes and utilize elements from the hanbok.

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Hyein | VOGUE Korea

The clothes worked so seamlessly into the “modern hanbok” look that it’s almost hard to tell that isn’t the original design!

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Hanni | VOGUE Korea

As the shoot was directed by Min Hee Jin, netizens praised her creative direction and clever sense.

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Danielle | VOGUE Korea
  • “So beautiful.”
  • “Wow, it was a mix-and-match! The sense is insane.”
  • “Wow, the sense is insane.”
  • “Whoa, amazing.”
  • “Crazy, crazy, crazy, crazy, crazy, crazy, crazy, crazy, crazy.”
  • “Insane! (positive)”
  • “The fabric really feels like traditional hanbok material, so it seems cohesive.”
  • “Wow, the sense, wow…”
  • “Amazing… Seriously, they’re geniuses when it comes to beauty.”
Screenshot 2024-12-18 111915
| theqoo
Source: theqoo

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