Netizens Wonder If Popular Fourth-Gen Idol Has Taken Over NJZ’s (NewJeans) Coca-Cola Advertisement
Coca-Cola, which previously featured NJZ (NewJeans) as its model, has released a new advertisement featuring fourth-generation group NMIXX’s Haewon.
With this, many wondered if the model was changed due to the NJZ controversy.
The advertisement portrays the youth needing a refresh in their daily lives through the refreshing taste of Coca-Cola.
As this advertisement deals with moments in daily life when excitement is needed, we have chosen Haewon and Pani Bottle, who have inspired the public with new challenges and talents, as the models of this campaign.
— Coca-Cola
Meanwhile, NJZ declared the termination of its exclusive contract with ADOR last October, but with the court accepting ADOR’s request for an injunction, the group’s independent activities have been limited.
With this, Coca-Cola responded to media outlet Insight regarding the matter.
NJZ is Coca-Cola’s global ambassador, and the ads featuring Haewon are part of a new campaign in Korea. This is just one of the domestic target campaigns and is separate from the global model, NJZ.
— Coca-Cola
Many netizens also agreed that she suited the brand well.
- “I guess they switched from NJZ to Haewon.”
- “She suits the brand well.”
- “Haewon is so adorable.”
- “She matches the brand well because of her bright image.”
- “She is going places..taking on individual advertisements!”
