“No Comeback Without Divestment”: Fans Send Protest Truck To HYBE

They didn’t hold back.

Fans are sending protest trucks to HYBE.

Since October, the death toll in the Gaza Strip has reportedly surpassed 38K due to Israeli attacks. Over 80K Palestinians have been injured, starved, displaced, etc.

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People are calling for a ceasefire and attempting to help Palestinians as best they can. A common way to show one’s support for Palestine is joining the nonviolent Palestinian-led movement BDS (Boycott, Divestment and Sanctions). Some K-Pop fans are going so far as to boycott their artists’ companies due to ties to Zionism.

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Fans of artists under HYBE, primarily ARMYs (BTS fans), in particular, have demanded the removal of Scooter Braun, the CEO of HYBE America, due to his staunch support of the current Israeli government and his problematic posts about the people of Gaza. For months, fans have shared posts trending the hashtag #HYBEDivestFromZionism, petitioning and sending a protest truck to the HYBE Seoul headquarters.

BTS Army Rent Ad Trucks Asking for Divestment From Zionism and Zionists, Calls for Scooter Braun to be Fired as the CEO of Hybe America
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Now, ENGENEs (ENHYPEN fans) are attempting to make a difference.

Engene For Palestine (@engene4pal on X) shared a post of a protest truck sent to HYBE with the message, “No Comeback Without Divestment.” The video played on the truck was directed not only at ENHYPEN but also at all HYBE artists, urging them to use their voices to speak up against Zionism.

You can check out the full translation below.

GSQTo0GacAAz2GR
| @engene4pal/X
GSQTo0Fa0AADUqO
| @engene4pal/X
GSQTo0EaMAA5QyQ
| @engene4pal/X
GSQTo0DagAQDYeh
| @engene4pal/X
GSQT2xLaEAAeRoj
| @engene4pal/X 
GSQT2xMagAACImx
| @engene4pal/X

The video garnered attention on X (formerly Twitter) with thousands of views. Fellow K-Pop fans commended Engene For Palestine for “not holding back” when calling out their favs.

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Read more about protest trucks sent to HYBE below.

Netizens Offer Unfiltered Reactions To ARMY’s Protest Truck Sent To HYBE Demanding Divestment From Zionism

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