Official ADOR X Page For NewJeans Filled With Unexpected Comments After Group’s Departure

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

The official ADOR NewJeans‘ page is filled with unexpected comments after the group terminated their contract.

It was recently announced that Danielle is the newest ambassador for OMEGA.

NewJeans Danielle’s Latest Brand Announcement After Leaving ADOR Gains Attention

After the news, the ADOR official page for NewJeans shared the announcement.

#광고 @omegawatches

OMEGA's Newest Global Ambassador 🖤 DANIELLE#OMEGA#NewJeans #뉴진스 #DANIELLE #다니엘 pic.twitter.com/fr4oMokDFu

— NewJeans (@NewJeans_ADOR) December 17, 2024

In the comments, fans blasted ADOR for sharing the tweet when it seemingly has no link to the OMEGA deal, even pointing out that the brand follows the group’s new Instagram page instead of the original.

omega signed with Danielle Marsh not ador, sit down https://t.co/2d3jj5n4fr pic.twitter.com/0kS0ryytpz

— dolratta 🇺🇦 (@allinmixx) December 17, 2024

shut up fraudor you don't sit on the same table with them! this is a deal for dani only, not for you to claim!

DANIELLE NEW OMEGA AMBASSADOR #DANIELLExOMEGA #DANIELLE@omegawatches https://t.co/kK431nR0MF pic.twitter.com/BlX0uEmuDk

— zen ៵ 🐇 #jeanzforfree (@iznwjns) December 17, 2024

No newjeans in the post and Ador trying to act like they are one of the team lmao https://t.co/8Gr8beCuUw pic.twitter.com/lwjalwqRZ4

— SupernaturalBernice🍀 (@BerniceNwjns) December 17, 2024

In particular, along with the other posts, fans flooded the ADOR account with comments about “supporting independent artists,” emphasizing the idea that NewJeans is no longer under ADOR and shouldn’t be affiliated with the company.

Thats so sweet of you for supporting our INDEPENDENT Artist Danielle Marsh! https://t.co/tkzX1NFshL pic.twitter.com/jM4Fion467

— frisc (@staynotcurious) December 17, 2024

Thankyou for supporting independent artist https://t.co/WQ3dwknfX7

— mich (@twelvedeloona) December 17, 2024

Thank you for supporting our independent artists https://t.co/hf5jjokLEZ

— ☆ (@444minji) December 17, 2024

Why is @NewJeans_ADOR promoting independent artist Danielle Marsh? That's so sweet of them 🥰🥰 https://t.co/NSoRKdQjCh

— regret (@regjeanz) December 17, 2024

I thought jeanz was getting blacklisted?

Thanks for supporting our independent artist 😌 pic.twitter.com/lUXa7oTPCh https://t.co/ZvE439zEN1

— Lia (@Liashyz) December 17, 2024

The comments can be seen throughout the past NewJeans posts, especially when it comes to advertising something a member has done with a brand.

thank you for promoting my independent artist kang haerin💚🤟

— goldiekang◉⁠‿⁠◉ (@daerincharms) December 16, 2024

wow, Thank you for promoting our independent artist🩵

— .🩵 (@aarrttee01) December 13, 2024

Thank you again for promoting an independent artist, the superstar, the amazing, the strong, Danielle Marsh💪👍
Especially generous to promote this given this was the day the girls bravely cancelled their exclusive contract.😂

— Paul 👖Z 🐰💙🩷💛💚💜🧢 (@knight_spg) December 10, 2024