Outdoor Brand Eider Responds To Reports On Kim Soo Hyun’s Contract
While many brands are cutting ties with actor Kim Soo Hyun due to the aftermath of the negative public opinion regarding his controversy with the late actress Kim Sae Ron, a news article revealed a certain brand was still reportedly working with them.
Popular Outdoor Brand Allegedly Still Maintaining Contract With Kim Soo Hyun
They stated that the outdoor brand Eider was still allegedly maintaining their contract with him.
However, as the reports began to spread online through community sites, netizens discovered that the original article that reported the news had edited the post, stating that the brand was considering terminating his contract instead.
With this, the official Eider China social media account made a statement regarding the matter.
“We genuinely thank and love all the consumers of our brand, EIDER. Currently, Eider is not conducting any official model promotions in the Chinese region.
Regarding the Kim Soo Hyun incident in Korea, all advertisements and promotions related to him have already been halted in the Korean market, and the legal procedures for terminating the contract are in progress.
We hope consumers will make rational judgments about the false information being spread online to avoid confusion caused by misunderstandings.
In 2025, Eider is ready to provide Chinese consumers with professional outdoor equipment and outdoor experiences with even better services.
Thank you again for your support and trust!”
Korean netizens hoped that the misunderstanding would be sorted out quickly.
- “Everyone always believes the news even while criticizing the reporters.”
- “So ridiculous..hopefully things get sorted out.”
- “The brand must feel unfair about this.”
- “Eider is suddenly getting hate when they were the first to cut ties with Kim Soo Hyun.”
