PLAVE Partners With HYBE Japan To Break Into Japanese Market
Who better to partner with?
![](https://img.koreaboo.com/tr:n-thumb_mega/2024/07/Untitled-design-11-1.jpg)
Virtual boy group PLAVE have partnered with HYBE Japan ahead of plans to conduct activities in Japan.
In a press release shared with various media outlets, including Newsen, PLAVE’s agency VLAST shared the news about their partnership.
We have signed an agreement with HYBE Japan for PLAVE’s entry and activities in Japan.
We expect that our collaboration with HYBE Japan, who has a deep understanding of the Japanese market, will enable PLAVE to have high quality promotions in Japan.
— VLAST
HYBE Japan currently manages &TEAM and will soon debut 24kumi. PLAVE has taken Korea by storm, selling over 1 million albums and have become Korea’s most famous virtual group.
Source: Newsen